Squeaky Bean Launches “First to Market” Ready-to-Eat Vegan Crispy Bacon Strips

From vegconomist.com

UK’s Squeaky Bean, known for its ready-to-eat meat alternatives, prominent in five of the biggest supermarket chains — Tesco, Sainsbury’s, Waitrose, Asda, and Morrison’s — this week announces the launch of Crispy Bacon Style Strips, which it claims is the first RTE plant-based bacon to be available in a major retailer.

Described as offering an “authentic sweet and salty taste and satisfying crispy texture”, the Surrey-based brand states that the ready-to-eat Crispy Bacon Style Strips fill a gap in the plant-based category, providing a ready-to-eat bacon-style product that can easily be added into sandwiches, pasta dishes or salads. 

The strips offer a protein hit for the 50% of vegans and vegetarians who say they miss the taste of bacon, and follow other supermarket firsts from Squeaky Bean including the Cooking Chorizo Style Sausage and the Beechwood Smoked Salmon Style Slices.

The brand, wholly owned by the Compleat Food Group, offers an extensive product portfolio encompassing several RTE plant-based meat pieces in beef, steak, and chicken formats; RTE slices including the recent salmon as well as its flagship NYC Pastrami as well as chicken and smoked ham; sausage rolls and various bites in the snacking category; and Hoisin duck mealkits as launched this May.

                                                                                            © Squeaky Bean

Filling a gap

Head of Marketing Jen Herbert states: “Research shows that bacon continues to come out top of the list of the foods that vegans and vegetarians miss the most, but until now there hasn’t been a plant-based ready-to-eat bacon that can dare to compare to its meat counterpart.

“At Squeaky Bean we are all about creating delicious plant-based alternatives that taste just as good as meat, so it felt right to take on the challenge of creating a first-to-market plant-based ready-to-eat bacon. The result is plant-based bacon with the same characteristic streaks and crispy texture, that are perfect for creating vegan versions of classic dishes such as Caesar salads, BLT sandwiches or maple syrup pancakes.”

The Crispy Bacon Style Strips will be available in selected Sainsbury’s stores and online from Wednesday 25th September, 50g per pack (RRP £2.75).

https://vegconomist.com/products-launches/squeaky-bean-first-to-market-ready-to-eat-bacon-strips/