Showing posts with label sushi. Show all posts
Showing posts with label sushi. Show all posts

Saturday, October 5, 2024

Vegan Zeastar Introduces Plant-Based Sushi Rolls

From vegconomist.com

Dutch brand plant-based seafood brand, Vegan Zeastar, is launching a new product line: Plant-Based Sushi Rolls.

The sushi range is available in three flavors: Oshi No Salmon, Spicy No Tuna, and No Salmon Asparagus. The launch took place today at the CuliPerslunch in De Kookfabriek in Amsterdam, where food service professionals were able to taste the new products for the first time.

                                                                                            © Vegan Finest Foods

The new sushi rolls were developed by Vegan Finest Foods, the company behind Vegan Zeastar, and are designed to enhance the sushi experience for plant-based food lovers. The rolls are ready to serve, pre-cut and frozen, making them easy to use. They only need to be defrosted and can then be topped as desired before serving. The products are suitable for restaurants and consumers who want to prepare a quick and easy plant-based meal at home. 

https://vegconomist.com/food-and-beverage/meat-and-fish-alternatives/vegan-zeastar-plant-based-sushi-rolls/

Thursday, September 26, 2024

Las Vegas Restaurant Makes a Splash on PETA’s ‘Roll’ Call of the Best Vegan Sushi

From peta.org

Las Vegas – Ahead of Fish Amnesty Day (September 28), PETA has named the Top Vegan Sushi in the U.S., and Las Vegas’ own Daikon Vegan Sushi has nabbed a spot in the top 10 with its mouth-watering Yellow Magic Roll. The delectable roll features pickled carrots, avocado, and jackfruit salad topped with roasted yellow peppers, pineapple sauce, and furikake. In addition to its wide variety of fish-free sushi, the vegan restaurant offers fried rice, miso soup, ramen, and more. 

Yellow Magic Roll from Daikon Vegan Sushi

                                                          Daikon Vegan Sushi’s Yellow Magic Roll. Credit: Daikon Vegan Sushi

“Daikon Vegan Sushi is making waves with a magical veggie-packed roll that will delight even the most discerning sushi lover,” says PETA Senior Vice President Colleen O’Brien. “All the animal-friendly sushi rolls on PETA’s list prove that fabulous food and kindness to fish go hand in fin.”

PETA introduced Fish Amnesty Day in 1997 to encourage kindness to fish, who feel pain, have long memories, sing to each other, share knowledge, and have cultural traditions. Some fish can recognize themselves in a mirror, and others woo potential partners by creating intricate works of art in the sand on the ocean floor. Yet more fish are killed for food each year than all other animals combined. Each person who goes vegan spares nearly 200 animals every year, dramatically shrinks their carbon footprint, and avoids ingesting the many toxic chemicals found in the flesh of fish, including mercury, lead, and polychlorinated biphenyls (PCBs). PETA’s free vegan starter kit can help those looking to make the switch.

Other vegan sushi rolls on PETA’s list include the Love in the Edo roll at Wellness Sushi in Denver, the Spicy Jackfruit Crab roll at Beyond Sushi in New York City, and the Amakara Roll at The Yasai by RakiRaki in San Diego.

https://www.peta.org/media/news-releases/las-vegas-restaurant-makes-a-splash-on-petas-roll-call-of-the-best-vegan-sushi/ 

Saturday, August 12, 2023

Vegan Food News of the Week: Barbie Sushi Rolls, Hatch Chile Bitchin’ Sauce, and More

From vegnews.com

From pink-hued Barbie sushi rolls at LA’s Niku Nashi to a new Southwest Hatch chilli flavour of Bitchin’ Sauce, we’re serving up the best in vegan food news of the week

It seems that every week in the world of vegan food news is more exciting than the last and this week is no exception. Dip legend Bitchin’ Sauce is capturing the best of Hatch chilli season in the Southwest. Burgerville is showcasing the bounty of the Pacific Northwest with vegan shakes and sundaes made with local marionberries. And the Barbie bonanza has swept through just about everything, including a new vegan sushi roll at LA’s popular Niku Nashi. Read on for more. 

1Frank’s RedHot hummus

Putting Frank’s RedHot sauce on everything is how we live our best lives. Hummus brand Sabra has answered our prayers with its new Frank’s RedHot-inspired Sabra Buffalo Hummus, which pairs Frank’s RedHot with Sabra’s creamy hummus for a perfect blend of flavour and heat. 

“These outstanding dips are for the big flavour fans out there,” Olugbenga Diyaolu, Sabra’s Global Chief Research, Development, and Sustainability Officer, said in a statement. “As we reach for snacks more often, we want more from them … more intense flavour, more satisfying textures, more fulfilling options.”

VegNews.Hummus.SabraSabra

This flavour is part of a line-up that also features Sabra BBQ Hummus inspired by barbecue sauce Stubb’s and Sabra Southwest Hummus.

These hummus varieties are Sabra’s answer to a growing demand for more intense flavours and satisfying textures in snacks. They mark the brand’s first foray into bold-flavour innovations and are aimed at both hummus enthusiasts and newcomers.

“I am really proud of the team for crafting these extraordinary dips,” Diyaolu said. “Whether you are new to hummus or already dip in daily, I think you will be blown away by the creamy texture and bold flavour Sabra is bringing to the table.”

2Vegan milk made for kids

As many kids are headed back to school, parents have a new dairy-free option to help their little ones thrive with Ripple Kids Unsweetened Original, made by pioneering company Ripple Foods. 

Since the 2021 launch of Ripple Kids Original Milk, the product has experienced remarkable growth, becoming one of the fastest-growing items in the refrigerated plant-based milk sector. This success prompted the creation of the unsweetened version, which retains the 8 grams of plant-based protein and 50 milligrams of DHA omega-3s found in Ripple Kids Original Milk, but with zero added sugars.

VegNews.RippleKidsVeganMilk.RippleFoodsRipple Foods

Ripple Kids Unsweetened Original also includes prebiotic fibre for digestion support and offers more calcium per serving than dairy milk. Registered Dietitian and Nutritionist Frances Largeman-Roth explained that the new vegan milk is a game-changer for children.

“With so many kids suffering from dairy allergies or lactose intolerance today, it’s important to have alternatives to dairy with the right taste and nutritional profile to meet their unique needs at such an important stage of growth and development,” Largeman-Roth said in a statement. 

“Ripple Kids plant-based milk offers families a convenient solution, and I’m excited there’s now an unsweetened version without the added sugars, to provide even more choices,” Largeman-Roth said. 

Available in 48-ounce bottles, Ripple Kids Unsweetened Original is rolling out in the dairy aisle of Target stores and other retailers nationwide. 

3Vegan Barbie-pink sushi rolls

The Barbie movie mania has reached every corner of the globe, including Los Angeles’ vegan sushi hotspot Niku Nashi. 

VegNews.VeganBarbieRoll.NikuNashiNiku Nashi

New on the menu is the Barbie roll which is filled with fried oyster mushrooms, pickled cabbage, plant-based caviar, plant-based spicy tuna, burdock root, and avocado—all wrapped up in Barbie-pink soy paper. Sesame, spicy aioli, and sriracha serve as accessories to the limited-time dish. 

“I’ve always believed that Barbie was vegan,” Niko Zaragoza, executive chef and co-owner of Niku Nashi, said in a statement. “I suspect her radiant glow and her partner’s ‘Kenergy’ stem from a plant-based diet. If so, they are more than pop-culture icons; they are contributors to a healthier, more sustainable planet.”

Nestled inside vegan bar APB on Melrose, Niku Nashi is also home to a variety of vegan sushi options, which you can order packed inside a giant sushi boat.

4Southwest’s favorite chilli is Bitchin’

Pumpkin spice might signal the start of fall (or, late summer) for many, but in the Southwest, that bell is rung by the Hatch chilli—a pepper with a bold flavour and a short growing season. This year, there’s a new way to enjoy the elusive pepper with the help of Bitchin’ Sauce.

Bitchin’ Sauce, known for its almond-based dips, just unveiled a new “Hatch” Green Chile flavour, a limited-run item available at nearly 400 Sprouts Farmers Market stores nationwide from August through September. 

VegNews.Hatch.BitchinSauceBitchin’ Sauce

The Hatch flavour celebrates the tastes of the American Southwest, following the company’s popular spring launch of Thai curry “Panang.”

The new flavour is characterized as toasty and subtly sweet, blending the signature fire-roasted green chili peppers with a flavourful blend of pepita seeds and jalapeños.

The release of Hatch Bitchin’ Sauce builds on Bitchin’s history with Southwestern US flavours, such as the Chipotle and the Cilantro Chili. These flavours, together with the Original Bitchin’ Sauce, have contributed to the brand’s widespread recognition among grocery shoppers.

5Dairy-free marionberry shakes

While the Southwest is Hatch chili land during this time of year, over in the Pacific Northwest (PNW), the talk of the town is marionberries. And over at PNW-based chain Burgerville, August is all about the local berry. 

New to the menu here are the Oregon Marionberry Shake, Oregon Marionberry Sundae, and Oregon Marionberry Lemonade, created in collaboration with local marionberry legends, Liepold Farms. Burgerville has crafted these seasonal treats to reflect the bounty of the late summer season, and all three are available vegan.

VegNews.MarionberryShake.BurgervilleBurgerville

The shake (served with a marionberry drizzle) and sundae (topped with dairy-free sprinkles) are prepared with a vegan ice cream base from local company Cosmic Bliss. Each can be ordered with vegan coconut whipped cream. 

These marionberry beverages are available now and will continue to be offered through September 4, providing a limited-time opportunity to savour the unique taste of Oregon’s late summer harvest.

And while both Hatch chilis and marionberries sound like great flavours, we’re really ready for a vegan Pumpkin Spice Latte. Starbucks, can you hear us?

https://vegnews.com/2023/8/vegan-food-news-of-the-week-august-11 

Monday, June 19, 2023

World Sushi Day: Avocado or asparagus, what floats your sushi boat?

From: hindustantimes.com 

Sushi is no longer a pile of rice and raw fish rolled up in sheets of edible seaweed. It has evolved into a delicious roll-up of veggies or plant-based foods, appealing to both the vegetarians as well as the vegan foodies.

Think sushi and one would visualise a rolled-up rice cake with a slice of salmon or a crispy prawn tempura with some dark soy and wasabi by the side. Today, India has a lot more takers of Japanese cuisine — sushi in particular — amid an influx of foreign nationals as well as a growing interest in the culture and cuisine of the country. More takers in India has also translated to an expansion in the sushi palate to cater to non-seafood eaters, vegetarians and even vegans — with variants like asparagus tempura, kappa maki, avocado and cream cheese rolls coming to the fore.

Sushi variants like the Truffle Asparagus Maki have found many takers of late.

Sushi variants like the Truffle Asparagus Maki have found many takers of late


The origin

At its core, fermented fish combined with rice, vinegar, salt and other ingredients forms a sushi roll. What we know of today, though, is the brainchild of Japanese restaurateur Hanaya Yohei. He introduced nigirizushi or nigiri, in 1924, wherein seafood is placed on hand-pressed vinegared rice.

“The game changer was when sushi was introduced in the West, especially in the early 1900s, due to Japanese immigration. It started gaining popularity after World War II concluded. When Japan regained power and was open for tourism, more and more people got acquainted with this unique dish,” says Rattan Kumar, executive chef at YouMee.

“For many, sushi is comfort food. In Japanese cuisine, we have a wide variety of products with rice at the centre, typically emphasising seasonal products. Sushi fits perfectly into that. With fresh fish, vinegared rice and seasoning, you can create a quick and delicious dish,” says chef Masaharu Morimoto, or Iron Chef, as he’s known in Japan.

An inclination to all things healthy

One of the biggest myths that’s being busted one morsel at a time is that sushi is restricted to seafood lovers alone. Not only in India, but world over, ingredients such as asparagus, avocado, cucumber, cream cheese, etc. are coming up in a big way. “Chefs are re-imagining sushi by replacing ingredients like fish with tofu or jackfruit. Additionally, they are incorporating more vegetables like mushrooms, avocado, eggplant and asparagus into their sushi rolls,” says Manoj Sharma, executive chef at RCB Bar & Café in Bengaluru.

Asparagus Tempura brings with it a burst of freshness.
Asparagus Tempura brings with it a burst of freshness

Much of the trend also has to do with the concept of Shojin Ryori, the traditional dining style of Buddhist monks in Japan. A typical shojin ryori meal is centred around soybean-based foods such as tofu, with seasonal veggies and wild herbs that are believed to bring balance and alignment to the body, mind and spirit. Japanese chefs across the world are taking inspiration from this age-old practice, thereby paving the way for vegetarianism and veganism in Japanese culinary practices.

Another major reason for the trend to pick up, chefs believe, is the shift towards a more holistic wellness approach governed by healthy food choices. “Concerns about the environment and sustainability have prompted individuals to seek alternative options that have a smaller ecological impact. Additionally, the growing focus on health and well-being has led more people to adopt plant-based diets; vegetarian and vegan sushi provides a nutritious and lighter alternative. Furthermore, culinary innovation and changing perceptions played a role as chefs began to experiment with new ingredients and flavours. Inclusivity and catering to diverse dietary preferences have also driven restaurants to offer vegetarian and vegan sushi options alongside traditional fish-based rolls,” notes chef Pervez Khan from Wakai Bandra, Mumbai.

Know thy sushi

With Japanese restaurants coming up in a big way, the market has opened wide for options aplenty. But, if you are fairly new to the concept of sushi or wish to brush up your knowledge, here’s a brief lexicon:

Nori: This paper-like sheet is what binds the roll together. In Japanese, nori denotes the edible seaweed species of the red algae genus Pyropia. In a traditional sense, sushi is assembled on a sheet of nori.

Sashimi: A form of sliced raw fish, sashimi needs no cooking. Fillets of tuna, sea bass and salmon are served alongside wasabi and soy sauce.

Inarizushi: This consists of seasoned rice stuffed in sweet and savoury fried tofu pockets called inari. It’s a delightful vegan option.

Kappa maki: A classic sushi roll, it features cucumber as the main ingredient and offers a refreshing, crunchy taste.

Oshinko maki: This incorporates pickled vegetables such as daikon radish, carrot and takuan, adding a tangy, flavourful touch.

Uramaki: A form of sushi that is inside-out, it is prepared by rolling vinegared rice around a nori sheet, laced with flying fish roe or toasted sesame seeds for that flavourful crunch.

Hosomaki: In this form of sushi, vinegared rice and veggies are not always wrapped in nori.

Temaki: It is sushi in the hand roll form and is made from vinegared rice, sashimi or veggies enclosed in a nori cone.

Roll it like a boss!

On a day when you feel particularly experimental, experts recommend the following:

- Making sushi at home is not tough; it’s just about having all the tools, ingredients and practice. Japanese or Korean brown rice or black rice are ideal. Also keep nori or wakame handy.

- Sushi tastes the best when rice is at our body temperature. Hence, use a container to keep it at that temperature. Ensure your hands are not too wet when touching sushi rice, as wet sushi rice will crumble when you apply on the nori or try to form a ball for nigiri. Simple, hand-rolled temaki is easy to make and mess-free.

- Always pay attention to detail. Take note of the correct ratio of ingredients in the sauce and the order of adding seasonings. That makes all the difference.

- Play around with ingredients like avocado, cucumber, carrots, sweet potato, shiitake mushroom and tofu. Use pickled ginger or radish to add tanginess.

Don’t be afraid to play with textures and flavours.
Don’t be afraid to play with textures and flavours.

- Embrace the inclusion of leafy greens such as spinach or kale. Explore the realm of vegan protein alternatives, such as tempeh or mock crab meat, to evoke seafood-like flavours. Elevate your rolls further with condiments like teriyaki or even spicy vegan mayo.

- If you want to give your dish an Indian touch, you can incorporate Indian chutneys, pickles and fusion fillings featuring ingredients such as paneer, curry leaves, coconut shavings, etc. These will give a tasty twist to traditional sushi.

[Inputs by chef Shimomura Kazuya of Wasabi by Morimoto and chef Kinyo Rodas Tristan of Koishii, The St. Regis Mumbai]

https://www.hindustantimes.com/lifestyle/recipe/the-evolution-of-sushi-from-seafood-to-vegan-rolls-and-indian-fusion-fillings-101687069580365.html

Thursday, May 4, 2023

Vegan sushi is booming. This dancer makes the most swoon-worthy in Los Angeles

From latimes.com

rowing up in Saitama, Japan, Yoko Hasebe didn’t dream of sushi. From the age of 7, she studied ballet and later jazz dance at the Nihon University College of Art in Tokyo. Fate brought her to California and a series of jobs at Japanese restaurants, where she found her way into the kitchen, rolling maki alongside sushi chefs such as Kimiyasu Enya at Enya and Morihiro Onodera of Morihiro.

“I loved being in the kitchen,” says Hasebe, 29. “At first I didn’t think I would be able to do both — being a dancer and a chef — but I try anyway.”

Between auditions, she learned to make rolls and how to cut fish and eventually prepare nigiri sushi for omakase menus. In 2018, when more and more customers began asking for vegetarian options, Hasebe was asked to design vegan sushi. The requests planted the seed for her future.

“People were asking for it so much,” she says. “We had a couple vegan rolls and they were popular, but not any nigiri,” referring to the hand-shaped style of edomaezushi, the most highly regarded type of sushi — seasoned rice traditionally topped with raw or preserved fish or other seafood. She traded mackerel for mushrooms, toro for tomatoes, octopus for okra.

Hasebe was at the forefront of a trend. Since just the beginning of this year, two vegan sushi restaurants have opened in Los Angeles. Niku Nashi opened in February inside Melrose cocktail bar APB, with menu options such as a spicy “no tuna” hand roll and a dragon roll with cream cheese, asparagus, seared “no eel” and avocado. As of January, Kusaki is L.A.’s first vegan omakase sushi restaurant. And extensive selections of vegan sushi are served at restaurants such as Ichijiku Sushi in Highland Park, Fiish in Culver City, Vegan Castle in Long Beach and Ma-Kin in Agoura Hills.

Hasebe is the vegan sushi chef behind Plant Sushi Yoko, which she quietly launched as a delivery and pickup service in 2020 after losing her restaurant job at the start of the COVID-19 pandemic and wanting to operate her own business. For Hasebe, it’s less about a trend and more about chisan-chisho, a local-food approach that started as a grassroots movement in Japan in the ’90s in response to agricultural globalization. The phrase means “produced locally, consumed locally,” but the concept also puts an emphasis on environmental stewardship and community identity.

“We have so many great vegetables, I want to use the ingredients that are from here,” she says, “instead of having fish shipped from Japan, which is amazing that we can do that, but I think vegetables speak of California.”

Rows of sushi topped with corn, eggplant, asparagus and other vegetables.

“This is what a female sushi chef does.” Above, a vegan sushi platter by chef Yoko Hasebe, photographed at the L.A. Times Test Kitchen.
(Ricardo DeAratanha / Los Angeles Times)

Entirely plant-based sushi in L.A. has its roots in Little Tokyo, where restaurant Shojin has served a macrobiotic menu, including vegan sushi, since 2008. The history of vegetarian maki (or all maki sushi), by some accounts, goes back to Buddhist monks in 13th-century Kyoto who devised a technique for rolling their food in dried seaweed.

But Plant Sushi Yoko is thoroughly of the moment.

Hasebe is standing in her kitchen, gently shaping an ingot of sushi rice for nigiri in the palm of her right hand. On the counter in front of her is an array of ingredients and prepared neta, or toppings. Slivers of Fuji apple flank slices of tofu that Hasebe smoked over apple wood. Coins cut from the thick stems of king trumpet mushrooms are butterflied. Corn, sheared from the sides of a cob so that the kernels remain attached to one another in filets, are battered and fried. She bundles asparagus that are thinner than pencils on top of rice, attached with a slender belt of seaweed.

“I used to put a lot of stuff on top of sushi. Yuba with cheese and avocado. Or mango with daikon and chile. Truffle oil. Things like that,” she says. “But it has to be more simple. If you put too much, it’s not wrong; customers wanted that. But I wanted to focus on the flavor of the vegetable, appreciate the raw ingredient for what it is.”

No one would call it traditional, either. “When I started out, I asked, ‘How can I evolve sushi that’s made by a female chef?’ I wanted to make a statement, ‘This is what a female sushi chef does, this is what I do.’ It had to be different.”

Naoko Takei, author and owner of Japanese cookware store Toiro, has worked with Hasebe during cooking demonstrations. “She understands the sensitivity of each ingredient and how to pull out the flavors instead of adding the flavors. She doesn’t try to mimic anything, she presents them as original. Now I tell my friends, ‘I know a dancer who makes the best vegan sushi in L.A.’”

For Hasebe, it’s also deeply personal. “I became obsessed with eating and cooking because of body image issues,” she says. But sushi became a passion the moment she handed her first nigiri directly to a customer. “To make something in your hands, give it to someone and see them eat it right in front of you, that’s a connection.”

Now that it’s spring she’s looking forward to using takenoko, the young sprout that grows from bamboo’s underground stem. “And okra, it’s the perfect texture right now for sushi,” she says, “It’s not too crunchy and stiff, perfect with the rice when you chew it.” Artichokes and beets: “I’m trying to figure out recipes for those.”

Vegetables have more variety and more texture than seafood, Hasebe says, and most vegetables go well with sushi rice. “I don’t think I’ve come across a vegetable that I don’t like with sushi rice,” she says. “That’s what I love about it, and I think that’s what people love about it too.”

A portrait of chef Yoko Hasebe with a platter of her vegan sushi.
Yoko Hasebe, pictured at the Times’ Test Kitchen, will be popping up at downtown market Sesame LA on May 20.
(Ricardo DeAratanha / Los Angeles Times)

Thursday, March 30, 2023

Konscious Foods: First-in-Canada line of frozen vegan sushi and onigiri officially launches

From foodology.ca

Pacific Institute of Culinary Arts (PICA) Founder and President Yves Potvin continues to build on his bona fides as a vegan food pioneer with the launch of a new created-in-Vancouver, first-in-Canada line of frozen vegan sushi and onigiri called Konscious Foods.

Created in the kitchens of the chef-owned and -operated PICA, the Konscious Foods Sushi offerings include eight-piece California Rolls, Spicy California Rolls, Tuna Avocado Rolls and Rainbow Rolls; and two-piece Onigiri products in Kale Gomae, Korean BBQ Mushroom, Roasted Corn & Poblano and Japanese Vegetable Curry varieties.

“At Konscious, our chefs create plant-based seafood that people can choose over traditional options for their own health, and the health of our planet,” says Potvin. “People want choices, regardless of whether that’s for meat or seafood. At Konscious, we match the delicious taste of plant-based sushi and onigiri with the convenience of ready to eat meals and snacks.”

Potvin has been an industry leader in the world of vegan food products ever since 1985, when he founded Yves Veggie Cuisine — and introduced the first fresh veggie hot dog to those looking for more plant-based protein options — and went on to launch Gardein.

Konscious Foods’ sushi products were developed in partnership with plant-based protein industry group Protein Industries Canada (PIC), plant protein ingredients company Merit Foods, and seaweed company Canadian Pacifico Seaweeds, and all its products comprise Canadian-grown and -processed ingredients, as well as other sources of pea, canola, and seaweed.


Konscious Foods will showcase its products this weekend at the Canadian Health Food Association’s 2023 Natural Organic Wellness tradeshow taking place at the Vancouver Convention Centre West building April 1 and April 2.

The brand made waves when it debuted at the Natural Products Expo West 2023 tradeshow in Anaheim earlier this month, garnering the gold for Best New Frozen Product 2023 for its California Roll, while its Kale-Gomae Onigiri was named a finalist in the Best Plant-Based Product category.

Konscious Foods’ products are currently available at all Vancouver Whole Foods locations as well as the Commercial Drive, Kitsilano and Yaletown locations of Choices Markets as well as in the freezer at PICA’s Blue Hat Bakery-Café at #101-1505 W 2nd Ave.

https://foodology.ca/konscious-foods-first-in-canada-line-of-frozen-vegan-sushi-and-onigiri-officially-launches/ 

Friday, September 13, 2019

New vegan ‘salmon’ sushi tastes just like the real thing

From standard.co.uk/lifestyle

IMA’s new range of vegan sushi is available at Selfridges from today

With a growing number of the population adhering to a plant-based diet - 3.5 million, according to a 2018 survey - vegan options are becoming increasingly necessary.
Today, a ‘first of its kind’ vegan ‘salmon’ sushi has launched at Selfridges which looks – and tastes – almost identical to real salmon.
The new range, which also includes vegan ‘duck’, ‘crab’ and ‘tuna’, is by family run plant-based brand IMA.
Launching at Selfridge’s Foodhall in London today, the realistic vegan salmon was created by liquefying the Asian plant Konjac into a naturally orange-coloured gel which the team at IMA then layered with a coconut get to get the appearance of sliced salmon.

                                                                       (Selfridges/IMA)

After sampling the vegan salmon sushi, we can safely say that while the taste is different and more muted to that of real salmon, the texture is identical and the overall result is delicious.
IMA’s sushi retails at £6.99 for a pack of eight slices, and other flavours include hoisin ‘duck’, tofu firecracker and black California roll with ‘crab’ as well as a ‘tuna’ sushi burrito.

The brand decided to create vegan alternatives to meat and fish in a bid to tackle over fishing and plastic pollution. Figures show that 640,000 tonnes of ‘ghost gear’ (abandoned fishing equipment) enters the sea each year making up 46 per cent of plastic ocean waste.
Furthering its sustainability efforts IMA vegan sushi products are packed in 100 per cent biodegradable packaging.

https://www.standard.co.uk/lifestyle/foodanddrink/vegan-salmon-sushi-a4236126.html