Birds Eye to launch vegan ‘fishless’ fingers made from rice

From independent.co.uk

They will be available at Sainsbury’s from 21 June

Birds Eye has announced it is launching vegan ‘fishless’ fingers as a plant-based alternative to its classic fish finger.

As part of the brand’s Green Cuisine range, the company is releasing the first-ever vegan version of the much-loved food staple.

Over 66 per cent of Britons voted Birds Eye the best fish fingers on the market, according to the brand, and the vegan version has been created to mirror the same quality and taste.

From 21 June, vegans will be able to enjoy a product that reflects the same recipe - the fingers are coated in the same breadcrumb mix while the inside has been created using rice protein, mimicking the texture and taste of a fish finger.

The rice protein used is a nutritious source of Omega 3, which consumers who were surveyed said was the most important nutritional claim to see on the packaging.

The product is also a good source of protein and is clearly labelled as vegan on the Green Cuisine range of packaging.

Senior Marketing Manager at Birds Eye, Jess Ali, said: “Birds Eye Fish Fingers are a heavyweight of British dinner time, with families enjoying their iconic taste for over 60 years.

“With 88 per cent of shoppers associating Fish Fingers with the Birds Eye brand, we wanted to create a fishless version which is as delicious as the original, to help appeal to more Brits’ dietary requirements.

“Fishless doesn’t mean flavourless, so we are still using our popular coating to give consumers the delicious fingers they know and love. As part of Green Cuisine’s mission to bring plant power to more kitchens, we hope Birds Eye fans will love our Fishless Fingers as much as we do.”

Other products in the plant-based Green Cuisine range include meat-free burgers, nuggets and “sausage” rolls.

From 21 June, the Birds Eye Green Cuisine Fishless Fingers can be purchased from Sainsbury’s with an RRP of £2.50 for a 336g pack. They will be rolled out more widely from 2022.

https://www.independent.co.uk/life-style/food-and-drink/birds-eye-vegan-fish-fingers-b1863261.html

Birds Eye launches vegan chicken burgers and grills in its Green Cuisine range

From veganfoodandliving.com

Three new vegan chicken products including crispy vegan chicken burgers will be joining Birds Eye’s Green Cuisine range at supermarkets across the UK

Frozen food brand Birds Eye has just announced the launch of a trio of new meat-free products that will be welcome news to those looking for plant-based chicken alternatives.

Joining Birds Eye’s plant-based Green Cuisine range this month are some brand new Burgers and Crispy & Southern Fried Grills which are perfect for summer BBQs.

Birds Eye’s new vegan chicken burger comes hot on the heels of the launch of Burger King’s new chicken burger, the Vegan Royale, and are the perfect product for those wanting to recreate the burger at home.

The new additions to the range are made with wheat protein, which is low in saturated fat and a great source of fibre, and coated in Birds Eye’s signature crispy coating which it uses across its chicken portfolio.

Product of the Year 2021

The new launches from Birds Eye follow on from the successful launch of its Green Cuisine Chicken-Free Dippers last year.

In fact, the new meat-free chicken products from Birds proved so popular that they won the Product of the Year 2021 following a fan vote.

If you can’t wait to give them a try, the new Birds Eye Green Cuisine Chicken-Free Southern Fried Grill are already available in Tesco.

You’ll have to wait a little longer to get your hands on Birds Eye’s Chicken-Free Crispy Grill and Chicken-Free Burgers however as these will launch from mid-May in Tesco, Asda, Sainsbury’s and Morrisons.

In a statement sent to Vegan Food & Living, Birds Eye Marketing Manager Jess Ali said that with many families “continuing to cut down on meat”, the brand was keen to “continue offering great tasting vegan alternatives of our most popular chicken products.”

According to Ali, Birds Eye is “using our most popular coatings to ensure a consistent taste that families know and love.”

The Birds Eye Green Cuisine Chicken-Free Southern Fried Grill is already available in Tesco, while the Chicken-Free Crispy Grill and the Chicken-Free Burger will launch from mid-May in Tesco, Asda, Sainsbury’s and Morrisons.

https://www.veganfoodandliving.com/news/birds-eye-launches-vegan-chicken-burgers/

Birds Eye launches vegan sausage rolls

From veganfoodandliving.com

Frozen food specialists Birds Eye has launched its first fully vegan sausage roll in its plant-based Green Cuisine range

We might not be able to get our Greggs sausage roll fix right now, but Birds Eye is helping vegans to get their pastry fix as it launches vegan sausage rolls in its Green Cuisine range.
The plant-based pastry features a pea protein filling encased in a flaky puff pastry and has been developed to ‘replicate the much-loved succulent taste and texture of traditional Birds Eye Homebake frozen sausage rolls’.

A four-pack of Birds Eye’s Meat Free Sausage Rolls is currently priced at just £1.50 or 38p per sausage roll in Sainsburys, making them a cheaper option that Greggs’ sausage roll too.

In a statement sent to Vegan Food & Living, Anne-Marie Gayer, Senior Brand Manager at Birds Eye said: “We know that sausage rolls are one of the nation’s favourites snacks, so we wanted to create a meat-free version that perfectly replicates the taste and texture of high-street outlets, but with the convenience of being able to cook at home straight from the freezer.

“As the pastry is only cooked once, it results in a lighter and flakier pastry compared to just warming through a chilled sausage roll. We’ve also ensured that our recipe has the perfect ratio of seasoned vegan sausage to flaky pastry. We can’t wait to hear what people think.”

Inspired by the popularity of Gregg’s sausage roll, retailers and brands have been keen to tap into the success with the launch of their own vegan sausage rolls.

Marks & Spencer estimates that it sells roughly five thousand packs of its Plant Kitchen No Pork Sausage Rolls every week, and large pastry companies including Ginsters and Walls have launched their own versions.

https://www.veganfoodandliving.com/products/birds-eye-launches-vegan-sausage-rolls/