Showing posts with label Asia. Show all posts
Showing posts with label Asia. Show all posts

Thursday, April 16, 2026

Climate Cookbook: Vegan Asian Street Food

From bluedotliving.com

In Yang Liu’s new cookbook, she takes you on a sustainable tour of street food markets from Shanghai to Bangkok


This winter, my kitchen was filled with the sputter of zucchini fritters, the scent of sweetened coconut cream in Vietnamese coffee, and the crunch of tanghulu — or fresh fruits coated in a glass-like glaze of almost colourless caramel. I was cooking my way through Vegan Asian Street Food: Over 80 Plant-Based Recipes for Every Occasionthe latest cookbook from Yang Liu, who also jointly runs the popular Instagram account @littlericenoodle with her partner, Katharina Pinczolits. The recipe collection, photographed by Pinczolits, is remarkable for its breadth and for the simple way it swaps typical meat ingredients for effective, lower-carbon stand-ins like mushrooms, tofu, or plant-based ground “beef.”

Globally popular and regionally specific dishes rub shoulders in the cookbook, which has chapters on China, Thailand, Vietnam, Malaysia, Singapore, Indonesia, South Korea, and Japan and which reflects Liu’s lifelong love of sprawling markets and tiny roadside stands all over the continent. Liu spent her early years living in different parts of China, where she remembers the hot breakfasts and cool snacks that fuelled her: During summers in Hunan, she and her cousins would wake up early to buy spicy rice noodles for breakfast from a vendor on their street. In Guangzhou, she’d buy pan-fried dumplings filled with garlic chives on the way to school and fortify herself with bubble tea during breaks. After she became vegan as an adult and travelled through other parts of Asia, her love of street food spiralled outward.

By veganizing many of the original recipes — swapping kelp and shiitakes for mackerel in Malaysian asam laksa soup, reinterpreting Korean fried chicken as fried tofu — Liu puts a sustainable spin on meat-heavy dishes. She also points out that Asian street-food cultures come by some sustainability naturally: Vendors commonly source ingredients seasonally and are scrupulous about finding a purpose for every useful part of an ingredient. Indonesian longtong, or rice cakes, for example, are boiled in a casing of banana leaves that impart a distinct flavour; banana leaves also serve as compostable plates for pad thai.

What makes Vegan Asian Street Food such fun to cook from is Liu’s deft scene-setting at the top of each recipe. When I shallow-fried sizzling tofu, my stovetop speckling with tiny droplets of oil, I could almost hear the crackle and pop from the iron plates she describes the vendors using, and see the steam billowing up at a Chinese night market in winter, the scent of cumin and chili offering heat, of a kind, just as they did in my Brooklyn apartment.

three scallion pancakes

RECIPE: SCALLION PANCAKES (CONG YOU BING)
  • Author: Yang Liu
  •  
  •  Yield: Makes 4

Scallion pancakes are loved for their crispy, flaky layers and savoury flavour. Easy to make, they’re the essence of comfort food and are just right for breakfast, lunch, or a late-night snack. The dough is rolled out thinly, brushed with oil, and sprinkled generously with chopped scallions, then folded and rolled again to create multiple layers. Once cooked on a hot griddle, the outside becomes golden and crispy while the inside remains soft and chewy, with the scallions adding extra aroma and taste. They’re an example of how basic ingredients can be transformed into something truly delicious.


INGREDIENTS

UNITS SCALE
  1. Mix the flour with a pinch of salt and the water, and knead to form a dough. Put the dough in a bowl, cover with a damp cloth, and set aside for 30 minutes.
  2. Heat the oil in a small saucepan over high heat until the oil reaches about 456°F. To check whether the oil is hot enough, hold a wooden chopstick in the oil. If it is immediately surrounded by tiny bubbles, the oil is ready to use. Place the scallions in a small bowl and pour the hot oil over the top to make scallion oil.
  3. Divide the dough into 4 portions and shape each into a round. Using a rolling pin, roll out one round on a lightly floured surface until very thin. Brush with scallion oil and sprinkle with a pinch of salt and five-spice.
  4. Carefully roll up the thin dough round, pull the roll a little longer with your hands, then encircle the roll around one end to form a dough spiral that resembles a cinnamon roll. Flatten the spiral with your palm to make a round pancake. Repeat with the remaining dough portions.
  5. Heat a non-stick frying pan over medium heat until hot. Add a pancake, reduce heat to low and cook for 2 to 3 minutes or until one side is golden. Flip and repeat to cook the other side. Repeat with remaining pancakes.



RECIPE: Guoba Potato (Guoba Tudou)





RECIPE: Guoba Potato (Guoba Tudou) 

  • Author: Yang Liu
  •  
  •  Yield: Serves 2

Guoba potato is a widely loved street food from Sichuan. “Guoba” normally means “rice crust,” but it can also refer to other crusty or crispy foods. In this dish, the potatoes are first boiled, then deep-fried, resulting in chunks that are crisp and golden on the outside, but soft and tender inside. Once you mix the potatoes with the sauce, the dish has many layers of flavour and texture.


INGREDIENTS

SCALE

INSTRUCTIONS

  1. Bring a large saucepan of water to a boil. Add potatoes and cook for 10 minutes. Drain, then return the potatoes to the pan, add the cornstarch or potato starch and flour, and mix well to combine.
  2. Mix the garlic, cuminSichuan peppercornssaltchili flakes, and sesame seeds in a large bowl.
  3. Heat the canola oil in a large saucepan over medium-high heat. To check whether the oil is hot enough for deep-frying, hold a wooden chopstick in the oil. If it is immediately surrounded by tiny bubbles, the oil is ready to use. Keep the oil temperature steady for deep-frying.
  4. Carefully spoon about 2 tablespoons of the hot oil over the garlic and spice mixture. Add the soy sauce to the mixture.
  5. Add the potatoes to the remaining hot oil and fry for about 15 minutes until golden and crispy. Remove the potatoes with a slotted spoon or a sieve and transfer to the bowl with the spices. Add the chili oil, scallions, and cilantro, and mix everything well.

NOTES

Chili oil: You po la zi, or Sichuan Chilli oil, can be made using the recipe in Vegan Asian Street Food or this recipe.

https://bluedotliving.com/climate-cookbook-vegan-asian-street-food/

Sunday, August 31, 2025

Plant-Based Food Innovation in Asia: Niche, Culturally-Rooted Alternatives to Mainstream Veganism

From ainvest.com

Summary

- Asia's plant-based food market thrives on cultural/religious traditions, not Western vegan trends, with innovations rooted in local diets and spiritual practices.

- Indian start-ups reimagine meatless biryanis and vegan sweets, while Indonesian tempeh is transformed into burgers, leveraging centuries-old culinary heritage.

- Halal-certified plant-based meals in Korean universities and Buddhist-inspired vegetarian festivals in Southeast Asia highlight religiously aligned market growth.

- Asia-Pacific plant-based protein market projected to grow at 14.92% CAGR to $19.77B by 2033, driven by 3.68M vegetarians and rising health consciousness.

- Underrepresented regions like Philippines and Laos show potential through culturally specific innovations, blending plant-based food with spiritual merit-making traditions. 

Asia’s plant-based food market is undergoing a quiet revolution, driven not by global vegan trends but by deeply rooted cultural and religious traditions. While mainstream plant-based diets often emphasize Western ideals of health and environmentalism, Asia’s innovations are uniquely tailored to local tastes, spiritual practices, and centuries-old culinary heritage. This alignment with traditional diets and religious dietary laws is creating a fertile ground for niche plant-based alternatives that are both culturally resonant and economically scalable.


The Religious and Cultural Foundations of Plant-Based Innovation

Hinduism, Buddhism, and Islam have long influenced dietary practices in Asia, providing a natural foundation for plant-based food innovation. In India, where vegetarianism is tied to the principle of ahimsa (non-violence), start-ups like GoodDot and SoftSpot are reimagining traditional dishes such as meatless biryanis and vegan sweets, blending ancient recipes with modern convenience. Similarly, Indonesia’s tempeh—a fermented soy product with centuries of culinary history—is being repurposed into plant-based burgers and meat substitutes, leveraging its cultural familiarity to drive adoption.

Buddhist traditions in Southeast Asia and China further reinforce plant-based eating. In Thailand, Buddhist monks and lay communities have historically embraced vegetarianism during religious festivals, a practice now mirrored in plant-based snack bars that use local ingredients like coconut and jackfruit to cater to health-conscious consumers. Meanwhile, the Hani people of Yunnan Province in China have developed ethnobotanical rituals using 36 plant species for spiritual and agricultural ceremonies, demonstrating how indigenous knowledge can inform sustainable plant-based practices.

For Islamic communities, halal-certified plant-based alternatives are gaining traction. In South Korea, universities like Yonsei and Korea University have introduced halal-compliant vegan meals, including plant-based meat patties and tandoori-inspired salads, to meet the dietary needs of Muslim students. These innovations align with the growing global halal food market, which is projected to grow at a 10.5% CAGR from 2023 to 2030, driven by the 1.9 billion Muslim population in Asia.

Market Growth and Investment Potential

The Asia-Pacific plant-based protein market is expected to surge from USD 5.66 billion in 2024 to USD 19.77 billion by 2033, with a compound annual growth rate (CAGR) of 14.92%. This growth is fuelled by religious demographics: over 3.68 million vegetarians in the region, coupled with rising health consciousness and ethical concerns, are reshaping demand. For instance, Indonesia’s plant-based food market is forecasted to expand at a 9.18% CAGR, driven by innovations in soy-based dairy alternatives and meat substitutes.

Underrepresented Innovations and Regional Opportunities

Beyond the well-known markets of India and Indonesia, underrepresented regions are emerging as hubs for culturally specific plant-based innovation. In the Philippines, 83% of consumers plan to increase plant-based food consumption by 2025, with local start-ups like WTH Foods creating plant-based versions of traditional dishes such as tapa and sisig. In Laos and Cambodia, Buddhist-inspired vegetarian festivals and food charity practices are fostering demand for plant-based meals that align with spiritual merit-making traditions.

Sikhism’s langar—a communal, lacto-vegetarian meal served in gurdwaras—offers another unique opportunity. While traditionally prepared with ghee and butter, modern adaptations are exploring healthier, plant-based alternatives to address rising chronic diseases like diabetes. This shift not only aligns with religious values but also taps into the growing global interest in sustainable, community-driven food systems.

Conclusion: A Strategic Investment in Cultural Resonance

Asia’s plant-based food innovations are not just about replacing animal products—they are about reimagining diets through the lens of cultural and religious heritage. By leveraging traditional ingredients, religious dietary laws, and local culinary practices, these niche alternatives are creating a competitive edge in a market that values authenticity and sustainability. For investors, the key lies in supporting start-ups and supply chains that bridge ancient wisdom with modern innovation, ensuring that plant-based food becomes both a spiritual and economic cornerstone in Asia’s future.

https://www.ainvest.com/news/plant-based-food-innovation-asia-niche-culturally-rooted-alternatives-mainstream-veganism-2508-22/

Wednesday, August 27, 2025

Chef discusses his vegan bistro, Asia's 1st to earn Michelin star

From korea.net/NewsFocus

Once considered a challenging city for vegans, Seoul offers diverse options that reflect a growing embrace of sustainability and global food trends.


The bistro Legume serves 100% plant-based cuisine while promoting sustainability through zero-waste recipes and the use of upcycled kitchenware. Opened in 2023, the establishment received its first Michelin star in this year's Michelin Guide Seoul & Busan, Asia's first vegan restaurant to earn this distinction. 


Under the leadership of owner Sung Si-woo, who spent a decade as head chef at the acclaimed Seoul restaurant Soigne, Legume is a platform for sustainable gastronomy through vegan dishes that showcase locally sourced ingredients. 

On March 20, Sung released his first cookbook "The Vegan Pantry," featuring recipes inspired by his journey and passion for vegan cooking. 

                                                                                            Chef Sung Si-woo

The following are excerpts from an email interview with Sung from Aug. 10-11.


Why did you open a fully plant-based gourmet restaurant in Korea?
In Korea, vegan options have traditionally been limited to salads, fast food using meat substitutes or (Buddhist) temple cuisine and are often seen as socially uncommon, discouraging even those interested in adopting a vegan diet. As a chef passionate about vegetable-forward cuisine, I wanted to showcase a fine dining course made entirely from plant-based ingredients to offer more appealing vegan options and challenge misconceptions about a vegan diet.


What role do traditional Korean techniques like fermentation play in your dishes?
Plant-based cuisine at Legume might be seen as Western, but is deeply rooted in traditional Korean techniques that are essential to my dishes. For example, broth-based dishes like guk (traditional soup) or jjigae (stew), often made with fermented vegetables such as kimchi or doenjang (fermented sauce), are widely enjoyed throughout Korea. As a nod to this culinary heritage, we present a clear broth crafted from other fermented vegetables using Korean methods and ingredients.


On the left is a salad comprising strawberries, cucumber, radish, fava beans and black bean puree and on the right is tomato soup made from cherry tomatoes, vegetables, Korean mint, white kelp and tempeh


Name a few standout dishes at Legume.
One of our standout dishes is gnocchi crafted with chickpeas instead of potatoes. This pasta is paired with fernbrake and doenjang-fermented nuts, offering an unfamiliar yet captivating harmony of flavours. Another is the Awui mushroom, roasted and rested like a steak, to ensure a juicy texture. The finishing touch is a special sauce made from vegetable skins and fruit peels, reflecting our zero-waste philosophy.


What is the biggest misconception about vegan dining that you hope to change?
I believe that vegan cuisine is not simply an alternative to health or personal beliefs. It can be enjoyed in everyday life beyond specific reasons. Moreover, it can stand on its own as a complete gastronomic experience, rich in flavour, creativity and sustainability.


How do you expect the growing vegan movement to affect Korea's culinary scene?
As the vegan movement grows worldwide, related dining options in Korea are expected to expand accordingly. More locals are likely to adopt a vegan diet in their daily lives, and this shift will attract more tourists to help Korea become a global gastronomic destination.


https://www.korea.net/NewsFocus/HonoraryReporters/view?articleId=277163&pageIndex=1

Wednesday, July 9, 2025

Malaysia’s Largest Coffee Chain Launches Vegan Menu in Partnership With Green Rebel

From vegconomist.com

Malaysia’s largest coffee chain, Zus Coffee, has partnered with Indonesian plant-based brand Green Rebel to offer a vegan ready-to-eat menu.

The dishes on the menu include:

  • Nasi Rendang Padang
  • Rendang Spaghetti
  • Creamy Mushroom & Truffle Pasta.

The first two options are both made with Green Rebel’s mushroom and soy-based protein, while the Mushroom & Truffle Pasta contains dairy-free cheese. Each dish has under 200 calories.

The vegan menu will be available at more than 200 Zus Coffee outlets in Terengganu, Kelantan, and Pahang States. It has been launched in response to growing demand for meat-free foods in Malaysia.

Image: Green Rebel on LinkedIn

Plant-based foods tailored to the Asian market

Green Rebel launched in 2020 and claims to be Indonesia’s leading plant-based food tech start-up. The company makes meat and dairy alternatives tailored to the Asian market; its plant-based meats are designed to work across applications such as high-moisture hotpots, steaming, stir-frying, wok-cooking, and grilling.

Green Rebel’s products are said to be clean-label and made with whole-food, GMO-free ingredients. They also reportedly offer a strong nutritional profile, with a high protein and fibre content and up to 50% less saturated fat than their animal-based counterparts.

The brand has already expanded beyond Indonesia, and is now available at food service outlets in Singapore, Vietnam, and Malaysia. These include Starbucks Malaysia and Nando’s Singapore.

“We are on a mission to nourish people, save animals, and protect Mother Earth,” says Green Rebel on its website.

https://vegconomist.com/gastronomy-food-service/food-service/malaysias-largest-coffee-chain-vegan-menu-partnership-green-rebel/ 

Wednesday, June 25, 2025

The most‑googled vegan recipes in 2025, ranked by country

From vegoutmag.com

Which vegan dishes did the world crave most in 2025? Google’s top searches reveal surprising comfort-food winners, country by country 

Open Google in 2025 and type “vegan ….”

Before you reach the third dot, the autocomplete carousel fills with cakes, pizzas, and other oozy, carb-forward favourites. The pattern is global, and it’s measurable.

Based on my recent analysis, the broad topic “veganism” has slipped back to 2015-16 levels, but specific comfort-food searches are rising fast—evidence that plant-based eating has moved from novelty to nightly routine.

The appetite translated into record participation in Veganuary: about 25.8 million people worldwide signed the pledge this January — nearly a ten-fold leap from five years ago.

Across the same time frame, Google Trends’ top “recipe” queries show eight indulgent dishes out-clicking all others: cake, cheese, pizza, burgers, pasta/lasagne, cookies, casseroles, and meatballs.

Below, we follow the crumbs country by country to see which of these dishes dominated local keyboards—and why.


United States: lasagne, casseroles, and the great cookie quest

America’s most-searched vegan recipe of the year (so far) is lasagne.

TikTok’s “lasagne soup” craze—complete with tofu-ricotta hacks — helped the term crack Google’s overall top-ten recipe list by late 2024 and it hasn’t fallen out since.

Holiday nostalgia fuels the runner-up: vegan casseroles. Google Trends lights up every November with spikes for dairy-free green-bean bakes and shepherd’s-pie casseroles, then flashes again during January’s Veganuary challenge.

Dessert isn’t far behind. “Vegan chocolate-chip cookie” averages 342,000 global searches per month, and the bulk of that traffic is U.S.-based, according to keyword-tracking data cited by VegNews in its 2024 roundup.

Why the carb-fest?

Taste still trumps ideology.

The Good Food Institute’s 2024 retail snapshot shows 59% of U.S. households purchased at least one plant-based product last year, and repeat purchases hinge overwhelmingly on flavour.  

Think of lasagne as proof of concept: if cashew bĂ©chamel can silence your uncle’s dairy devotion, plant-based dinner is no longer a compromise.

United Kingdom: the year of vegan cheese (and cake, of course)

No country googles vegan cheese like the UK.

March 2025 marked the highest five-year search peak for that term after supermarkets rolled out their own melt-ready blocks and shreds, while London’s pioneering vegan cheesemonger La Fauxmagerie continues to draw queues down Cheshire Street.

Meanwhile, Britain’s baking gene keeps vegan cake in pole position worldwide. Searches skyrocket twice a year—during December’s holiday trifle season and again for Veganuary—reinforcing that plant-based eaters want buttery sponge, not just energy balls.

An emerging twist: pub classics.

Google detects a steady climb in queries for banana-blossom “fish” and chips and jackfruit steak-and-ale pie. Plant-based options at chains like Greene King signal mainstream acceptance, nudging curiosity from the pint glass to the search bar.

Germany: pizza power and the fast-food effect

Germany finished 2023 as Google’s most vegan-curious country, and 2025 shows the payoff:

  • Vegan pizza is the runaway favourite, with Berlin’s cashew-ricotta and seitan-salami slices inspiring copy-cat googling nationwide. Tastewise data lists pizza as a “vegan snack favourite,” featured on more than a quarter of German menus.

  • Plant-based burgers and döner kebabs hold a firm second. Plant Based News reports that 1 in 5 Whoppers sold at Burger King Germany now carries a meat-free patty—a headline that sent recipe searches surging after each menu drop. 

When corporate giants normalize meat-free comfort food, home cooks follow suit, googling “vegane Currywurst” one night and “vegan Käsekuchen” the next.

Brazil: SĂŁo Paulo slices beyond sausage

Brazil’s culinary capital, SĂŁo Paulo, is mad for pie—so it’s no shock that vegan pizza tops national search charts.

Trend analysts at Tastewise flag the city as a hotspot for plant-based pizza mentions, and Brazil’s SP8 Pizza Awards added a vegan category for 2025 after public voting shot a jackfruit “calabresa” into its finalists.

At the same time, Google is logging brisk growth for “feijoada vegana” and “moqueca de banana-da-terra”, suggesting locals want plant-forward versions of their own comfort stews, not just imported ideas.

Scandinavia: meatballs, hold the meat

Sweden’s signature dish leads Nordic searches thanks to the IKEA plant ball, launched globally in 2020 with a carbon footprint “just four percent of the beef original.”

Every Christmas, the term “veganska köttbullar recept” spikes as Swedes prep holiday tables. Interest then spills into fika territory—oat-milk cinnamon buns and dairy-free smörgĂĄstĂĄrta now rank among the region’s fastest-climbing recipe queries.

Cultural translation is the secret sauce: when a household name swaps peas for pork, grandma’s secret gravy can follow suit without a fight.

India (and South Asia): ditching dairy, discovering new spice

Statista data collated by The Vegan Society shows 9% of Indians now identify as fully vegan, on top of the country’s vast vegetarian base.

That latent demand is erupting online as:

  • “Vegan ghee” and “tofu paneer” searches soar in metro areas where lactose intolerance messaging is trending.

  • Bollywood buzz around Bhutan’s ema datshi—a molten chili-cheese stew—pushed the dish into India’s Google top-ten recipes list for 2024, and food bloggers quickly published cashew-cheese versions that continue to climb in 2025.

Put simply: India is moving from meat-free to milk-free, and Google is the tutor.

A quick scan of emerging hotspots

  • Philippines: Searches for jackfruit adobo are up 31 percent year-over-year as local chefs champion fruit-forward comfort food.

  • South Korea: Gen Z foodies propelled vegan kimchi-jeon (egg-free kimchi pancakes) to trend during K-drama season finales.

  • West Africa & diaspora: Peanut-based maafe recipes—rich, one-pot stews—now rank among the top vegan comfort searches in the UK and U.S.

Expect these dishes to crack Google’s global leaderboards by year-end.

Why are gooey classics winning the vegan race?

Pleasure parity beats virtue signalling. Once meltable cheese and springy dough pass the taste test, few diners care that the mozzarella started as oats.

Ingredient access keeps improving. Shelf-stable ricotta, aquafaba in a carton, and pea-protein patties make it easier to replicate childhood favorites.

A final datapoint drives it home: social-listening firm Tastewise notes that 25 percent of restaurants now offer pizza, and vegan versions are the fastest-growing slice.

When every neighbourhood menu—and search tab—lets you order or cook the dish you already love, plant-based doesn’t feel like a leap. It feels like dinner.

How to ride the trend (for readers and recipe developers alike)

  1. Localize your swaps. Use coconut milk in South Asian sweets, oat cream in Nordic bakes, and cashew cheese in Brazilian pies. Google rewards region-specific keywords.

  2. Publish ahead of the curve. Holiday casseroles peak in mid-November; Veganuary toolkits trend from late November to New Year’s Eve. Time your content drop accordingly.

The road ahead

If 2025’s first half is any guide, Google’s next wave of vegan recipe winners will be region-specific comfort foods—Filipino jackfruit adobo, Tanzanian coconut beans, or vegan Yorkshire pudding perfected for a Sunday roast.

The message is clear: people don’t want an entirely new diet. They want the foods they already love, minus the animal ingredients.

Search engines—our collective craving barometers—show that plant-based comfort has officially gone mainstream.

https://vegoutmag.com/food-and-drink/nat-the-most%E2%80%91googled-vegan-recipes-in-2025-ranked-by-country/