From vegconomist.com
Malaysia’s largest coffee chain, Zus Coffee, has partnered with Indonesian plant-based brand Green Rebel to offer a vegan ready-to-eat menu.
The dishes on the menu include:
- Nasi Rendang Padang
- Rendang Spaghetti
- Creamy Mushroom & Truffle Pasta.
The first two options are both made with Green Rebel’s mushroom and soy-based protein, while the Mushroom & Truffle Pasta contains dairy-free cheese. Each dish has under 200 calories.
The vegan menu will be available at more than 200 Zus Coffee outlets in Terengganu, Kelantan, and Pahang States. It has been launched in response to growing demand for meat-free foods in Malaysia.
Plant-based foods tailored to the Asian market
Green Rebel launched in 2020 and claims to be Indonesia’s leading plant-based food tech start-up. The company makes meat and dairy alternatives tailored to the Asian market; its plant-based meats are designed to work across applications such as high-moisture hotpots, steaming, stir-frying, wok-cooking, and grilling.
Green Rebel’s products are said to be clean-label and made with whole-food, GMO-free ingredients. They also reportedly offer a strong nutritional profile, with a high protein and fibre content and up to 50% less saturated fat than their animal-based counterparts.
The brand has already expanded beyond Indonesia, and is now available at food service outlets in Singapore, Vietnam, and Malaysia. These include Starbucks Malaysia and Nando’s Singapore.
“We are on a mission to nourish people, save animals, and protect Mother Earth,” says Green Rebel on its website.
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