Vegan Nutella and wafer snacks set to debut in Germany for Veganuary

From veganfoodandliving.com

Italian confectionery giant Ferrero has announced the launch of vegan Nutella in Germany along with a plant-based wafer snack.

Ferrero, the company behind the iconic hazelnut and chocolate spread, is gearing up to introduce a highly anticipated vegan Nutella in Germany.

According to recent reports, German supermarkets are expected to carry this plant-based Nutella as early as January 2025.

In December 2023, Ferrero took the first step toward this launch by registering a trademark for the new variant with the German Patent and Trademark Office.

The new plant-based Nutella is certified vegan, catering to the growing demand for plant-based options, particularly among flexitarians.

The vegan Nutella replaces the spread’s traditional dairy ingredients with plant-based alternatives. However, like its non-vegan counterpart, the plant-based Nutella spread is likely to contain palm oil.

The news of the launch of Nutella Plant Based was shared on Veganuary Germany's Instagram page, along with an early look at the new-look jar. Photo © Ferrero/Veganuary Deutschland

Vegan Nutella to launch in Germany

Germany is set to become the second European country to welcome this plant-based Nutella, after Ferrero’s home country, Italy.

German consumers will also get a bonus treat—Ferrero is launching a vegan version of another classic product, Hanuta, a popular hazelnut wafer snack.

The vegan Hanuta, branded as “Hanuta Crispy Cocoa,” is slated to hit stores as a limited edition for Veganuary 2025.

This move has already been confirmed by Veganuary Germany on Instagram, generating excitement among fans of the original snack.

However, it’s still unclear whether this vegan Hanuta could become a permanent fixture on the shelves after the initial launch.

Veganuary Germany also shared an image of plant-based Hanuta wafer snacks. Photo © Ferrero/Veganuary Deutschland

Nutella’s vegan expansion across Europe

Germany isn’t the only country with a confirmed launch date for vegan Nutella.

In May, Ferrero announced that it would begin rolling out the vegan Nutella in select European countries starting in Autumn 2024.

Italy, Ferrero’s home country, is first in line for the vegan chocolate spread, with a launch event scheduled in Milan on September 3rd.

As for other countries, there’s no official word yet, but many are eagerly awaiting news of a broader European rollout, including the possibility of a UK launch. 

https://www.veganfoodandliving.com/news/vegan-nutella-hanuta-debut-germany-veganuary/