Vegan and free from snack brand, Crave, has launched a line of rice milk chocolate bars in the UK.
Made with Cocoa Horizons-certified cocoa, the vegan chocolate bar range is free from gluten, milk, lactose and egg.
The new Rocky Road offering is a rice milk chocolate bar topped with marshmallows, raisins and biscuit crumbs.
Meanwhile, Kitchen Sink features rice milk chocolate covered with salted fudge, raisins, honeycomb, cornflakes and biscuit crumbs.
“It’s obvious the plant-based movement is here to stay, but I found myself getting frustrated by the limited vegan and free from products in the market that actually taste normal and can match mainstream options,” said Crave founder, Robert Brice.
“Rather than take away flavour, we’re all about adding as much as possible, so you’ll find a whole load of toppings on our chocolate bars to appeal to a wide target of consumers who don’t want to compromise on taste.
“Crave is focused on enjoyment and indulgence, so we’re targeting both Gen Z and Gen Y where our chocolate can be shared with all of the family, and the kids of today will hopefully grow up with the brand and be the parents of tomorrow, buying for their family too whether they are vegan or have allergies or not.”
With an RRP of £3 per 90g bar, the new chocolate duo is available from Holland & Barrett as well as via the brand’s website.
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