UK: THIS launches its biggest vegan Christmas range yet with new Turkey Roast and returning favourites

From veganfoodandliving.com

By Helen Greaves

With a sage-basted Turkey Roast and all the trimmings, THIS is ensuring your festive table is completely cruelty-free and anything but dry with this massive UK launch

Plant-based pioneer THIS has unveiled its largest vegan Christmas collection to date, introducing a brand-new turkey-style roast alongside returning seasonal favourites.

Launching across major UK supermarkets from 30th November, the four-piece limited-edition line-up aims to take the stress (and the meat) out of traditional Christmas dinner. The festive collection offers plentiful options for a plant-based feast, whether you’re catering for a fully vegan household or hosting a mixed table of flexitarians and herbivores.

“Christmas is one of those occasions where food brings everyone together,” said THIS CEO Mark Cuddigan, in a statement sent to Vegan Food & Living. “We think nobody should have to compromise on what ends up on their plate.

“We wanted to create a range that feels every bit as indulgent, nostalgic and celebratory as the classics people grew up with.”

Alongside the new turkey-style centrepiece, THIS is launching an All The Trimmings party pack, with everything you need to make your festive meal truly special. Meanwhile, fans of last year’s THIS Nut Roast won’t be left wanting, as the wholesome roast is returning for 2026 along with a reformulated version of its highly popular Pigs in Blankets.

Four fantastic new festive food options are heading to a supermarket near you soon. Images © THIS

What is in the THIS vegan Christmas range?

Brand-new for 2026 is the THIS Turkey Crown (£8.50 for 400 grams). Crafted from a blend of wheat and pea proteins, the joint is high in protein, a source of fibre, and cooks in just 40 minutes. To banish any fears of a dry roast dinner, it comes topped with a vegan sage butter melt that self-bastes in the oven.

For those who prefer whole-food ingredients over faux meats, the THIS Nut Roast (£7.50 for 400 grams) makes a comeback, packed with chestnuts, parsnips, mushrooms, seeds, and a caramelised red onion chutney.

And it wouldn’t be a proper festive feast without the sides. THIS is bringing back its iconic Pigs in Blankets (£4.50) with an updated recipe promising to be crispier and juicier than before.

Joining them is another newcomer, THIS All The Trimmings (£4.25). Suitable as a Christmas dinner side dish or served as festive vegan party food, the pack contains six mini sausages and six Bramley apple and cranberry stuffing balls.

Just add your favourite veggies for a fully-loaded festive roast with THIS. Photo © THIS

Where to buy the THIS Christmas 2026 collection

Shoppers will not have to hunt far to fill their festive trolleys, as the range is rolling out in the fridges of multiple major UK supermarkets across the UK.

Sainsbury’s and Ocado will stock the Pigs in Blankets, Nut Roast, and All The Trimmings from 30th November, with the festive trio landing in Tesco from 7th December.

For those hoping to serve up the new Turkey Crown this year, Waitrose is the place to be. Currently the only supermarket slated to stock all four products, Waitrose will launch the THIS vegan Christmas range from 9th December.

Beyond these limited-edition festive treats, vegans can top up their plant-based party tables with plenty of nibbles from THIS, including its plant-based cocktail sausages, beef-style pastrami, and chicken-style deli pieces.

https://www.veganfoodandliving.com/news/this-vegan-christmas-range-new-turkey-roast/