From veganfoodandliving.com
Beyond Meat's new mycelium and avocado oil steak filet is now available at Wegmans and H-E-B after topping the brand’s online sales charts
Beyond Meat has brought its highly anticipated Beyond Steak Filet to US supermarket shelves. The plant-based whole-cut filet is making its retail debut at Wegmans and H-E-B stores across the United States.
The Beyond Steak Filet is the brand’s first product to use mycelium and also incorporates ‘heart-healthy’ avocado oil, which helps lower the vegan steak’s saturated fat content.
The retail launch follows an exceptionally successful trial on the brand’s direct-to-consumer website. Since its online introduction in October 2025, the filet rapidly climbed the ranks to become the site’s top-selling product. Customers have widely praised the innovation for its realistic texture, succulence, and impressive nutritional profile, prompting this wider commercial rollout.
Beyond plant-based steak with mycelium
Designed to mimic the tender, juicy quality of a high-end steakhouse cut, the new product represents a significant technological leap for the company. It marks the first time Beyond Meat has incorporated mycelium into its product portfolio. The mycelium, which is the dense, fibrous root structure of fungi, helps replicate the texture of traditional whole-cut meat.
The plant-based steak is designed to sear beautifully in a hot pan, making it versatile enough to use as a classic centre-of-the-plate protein, or to slice into tacos, salads, and grain bowls.
In a press release, Ethan Brown, Founder and CEO of Beyond Meat, called the Beyond Steak Filet “our most compelling centre-of-the-plate innovation since the Beyond Burger.”
He remarked that while “consumers are typically advised to limit their consumption of steak, the remarkable nutritional profile of Beyond Steak Filet means you can turn any meal into a steak occasion.”
The Beyond Steak Filet has been developed to mimic the taste, texture, and perfect sear of a meat-based steak. Photo © Beyond Meat
Clean ingredients and nutritional benefits
Aside from offering a delicious, authentic steak experience, the Beyond Steak Filet focuses heavily on health-conscious consumers. Each serving boasts 28g of plant protein and 3g of fibre, whilst containing just 1g of saturated fat derived from heart-healthy avocado oil.
True to the brand’s core philosophy, it contains no cholesterol, added hormones, or antibiotics, and is completely Non-GMO Project Verified.
Additionally, the filet is one of more than 20 products in the company’s line-up to secure a Clean Label Project Certification. This independent accolade rewards products that meet strict criteria for ingredient purity and environmental transparency, addressing a growing consumer desire for simpler, less processed meat alternatives.
https://www.veganfoodandliving.com/news/beyond-meat-heart-health-mycelium-steak-filet-us/
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