From veganfoodandliving.com
BOSH! is launching eight new ready meals and pizzas in Tesco, marking one of the UK’s biggest vegan food launches in years
BOSH! has announced one of the largest branded vegan food launches in recent years, with eight new plant-based dishes set to hit Tesco shelves from Monday, 6 October. The range is designed to make plant-based meals more accessible while still delivering on flavour and nutrition.
The move marks a major milestone for Henry Firth and Ian Theasby, co-founders of BOSH! and authors of several bestselling vegan cookbooks. Since 2016, the pair have built a global following through social media and video content, where their simple and flavourful recipes have been credited with helping to popularise plant-based cooking.
Speaking about the new release, Henry and Ian described it as “the biggest moment yet for BOSH!”, adding that their mission “from day one” has been to put more plants on people’s plates.
Henry and Ian have developed the range of ready meals for health, convenience, and great flavour. Photo © BOSH!
What’s in the new BOSH! range at Tesco?
The BOSH! products launching in Tesco include eight prepared dishes, including pizzas, pasta, curries, and classic comfort foods. Each meal is entirely plant-based and aims to combine convenience with high protein and bold flavours. RRP from £3.95.
The line-up includes:
- N’duja Sourdough Pizza
- Margherita Sourdough Pizza
- Creamy No-Duja Pasta
- Goan Chickpea Curry
- Creamy Mac & Greens
- Teriyaki Mushroom Noodles
- Hearty Vegetable Lasagne
- Ultimate Bean Chilli
Tesco’s Plant-Based Buying Manager, Tolu Coker, welcomed the partnership, saying: “We’re delighted to be partnering with BOSH! on this new range of plant-based ready meals and pizzas, bringing more shoppers to the category and driving category growth.”
The new vegan meal range includes sourdough pizzas and classic ready meals with a hit of BOSH! flavour. Photo © BOSH!
BOSH! and its impact on vegan food
Since its creation in 2016, BOSH! has become a household name in the plant-based food world. The brand has sold more than one million cookbooks, reached 3.5 million social followers, and clocked up over four billion views across its recipe videos. Gordon Ramsay once credited the duo with “putting vegan food on the map”.
With their new Tesco range, Henry and Ian aim to take their mission further by making plant-based eating both easy and mainstream. As they put it, the launch reflects everything BOSH! stands for: “flavour, health, and accessibility – now made easy for everyone to enjoy at home.”
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