Thursday, September 5, 2024

Dairylea to Launch Plant-Based Dunkers in the UK

From vegconomist.com

Cheese brand Dairyleaproduced by Mondelēz International, is set to launch a plant-based version of its popular Dunkers in the UK.

The original product consists of crispy tubes packaged with a cheese dip, and is a popular choice for children’s lunchboxes. In the new vegan version, the tubes appear to be the same but the cheese-style dip is made from ingredients such as coconut oil and oat flour.

The news was shared by the Instagram account Vegan Food UK, which posted a picture of the product and claimed that it would launch soon. It is unclear when and where the plant-based Dunkers will be available, but they are already listed on the website of supermarket chain Morrisons. However, the product is currently marked as out of stock and cannot yet be ordered.

© Bel Brands

Cheese brands go plant-based

Dairylea is one of several dairy cheese brands in the UK that has expanded into the plant-based sector in recent years. Popular cheddar brand Cathedral City has seen huge success with its dairy-free range, with the products reportedly bringing 68,000 new buyers into the plant-based category per month in 2023.

Smoky cheese brand Applewood launched its first vegan product in 2019; this proved so popular that an entire range was launched over the next few years, including snacking cheeses. Meanwhile, Bel Brands has launched plant-based versions of its much-loved Laughing Cow soft cheese triangles and Babybel snacking cheeses. The company has said it aims to become a leader in cheese alternatives, making half of its portfolio plant-based by 2030.

According to a market report, the global vegan cheese market is projected to be worth $4.8 billion by 2028, up from $2.4 billion in 2022.

https://vegconomist.com/products-launches/dairylea-plant-based-dunkers-uk/ 

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