From veganfoodandliving.com
A simple weekly habit could spare billions of animal lives, according to a major new plant-based campaign launched this week
Award-winning actor and animal ally Kevin Bacon has temporarily renamed himself Kevin ‘Bean’ to launch a new initiative from the charity Humane World for Animals.
Known as ‘Beansday’, the campaign encourages people to swap meat for beans every Wednesday, demonstrating how small dietary shifts can protect animals, human health, and the planet.
Bean (formerly Bacon), who lives on a 40-acre farm, noted that getting to know animals as individuals forces reflection on food choices. “One simple change in what you eat every Wednesday makes a difference for animals,” he said. “And if becoming Kevin Bean for a little while helps get people involved, I’m all in.”
To support participants, Humane World for Animals (formerly known as the Humane Society of the United States and Humane Society International) has launched an online hub. The platform features an official pledge alongside accessible vegan recipes created by plant-based chefs and influencers to make the mid-week swap straightforward.
Kevin Bean’s new name was revealed in a Public Service Announcement-style video shared on social media.
The actor's transformation into Kevin Bean involved a custom-made bean suit. Photo © Coty Tarr/Humane World for Animals
Why a weekly meat swap matters for animals
The campaign launches against a backdrop of intensive global farming, where an estimated 97.6 billion land animals and 27.9 trillion aquatic animals are killed annually for food.
Kitty Block, president and CEO of Humane World for Animals, stated that Beansday aims to tackle the root causes of animal suffering by offering an easy entry point to plant-based eating.
“Simple actions – like what we put on our plate – go a long way in helping animals,” Block said in a statement.
“By supporting people who choose to embrace more healthy, tasty, plant-based foods, we can also help build a better world for animals and our environment.”
The health and environmental benefits of beans
The campaign doesn’t stop at targeting those who may reduce their meat intake for ethical reasons. Animal agriculture currently accounts for at least 16.5 per cent of human-induced greenhouse gas emissions (equal to global transport emissions combined) whilst consuming 83 per cent of global farmland.
In contrast, beans have a significantly lower carbon footprint and naturally fix nitrogen into the soil, reducing the need for chemical fertilisers.
And for those meat eaters who won’t change for ethical or environmental reasons, they can’t ignore that nutritionally, beans function as an affordable superfood.
High in fibre and protein with zero cholesterol, a single portion of beans contains 100% more fibre than a standard chicken breast. Moreover, transitioning toward a well-planned plant-based diet is consistently linked to lower blood cholesterol, reduced blood pressure, and a lower risk of type 2 diabetes and heart disease.
https://www.veganfoodandliving.com/news/kevin-bacon-change-name-kevin-bean/
No comments:
Post a Comment