The range launched in November with three classic flavours including Mint Chocolate Chip, Chocolate and Vanilla, priced at an affordable £2 per tub.
Alongside the news tubs, Wicked Kitchen has also recently launched a new selection of ice cream sticks and cones, including white chocolate-covered berry sticks.
Now the Wicked Kitchen team has decided to take things to the next level with the introduction of three brand new vegan flavours – Vegan Birthday Cake, Cookie Dough and Chai Latte!
Rivalling Ben & Jerry’s in the flavour department, the new Wicked Kitchen Cookie Dough Ice Dream Treat features sweet vanilla ice cream generously studded with egg-free cookie dough pieces and chocolate chips.
Whether it’s your birthday or not, you can now treat yourself to a tub of Wicked Kitchen’s vegan Birthday Cake ice cream with vegan cake pieces and a flurry of rainbow-coloured sprinkles.
Launching in early April, the third flavour making up the exciting new trio is Chai Latte Ice Dream. To create the first-to-market flavour, Wicked Kitchen has infused the dairy-free treat with the flavours of the coffee-shop favourite drink with aromatic flavours of cinnamon, ginger, and tea, finished with crumbly caramelised biscuit pieces.
The 500ml tubs are priced at £2.50 making them a great wallet-friendly alternative to other comparable luxury vegan ice creams available in UK supermarkets.
100,000 tubs sold since launch
Speaking to Vegan Food & Living, Director of Plant Based Innovation at Tesco, Derek Sarno, revealed that customers can’t get enough of Wicked Kitchen’s new range of vegan ice creams.
“We launched our core ice ‘dream’ flavours of Vanilla, Chocolate and Mint Chocolate Chip in October 2020, selling over 100,000+ tubs to date and providing dessert lovers with a delicious treat”, he commented
“We’re really excited to be expanding the range to include an even wider variety of flavour combinations that are aimed to please and delight our taste buds without the use of animals.”
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