New ‘cruelty-free’ Mercedes C-Class is second to gain official Vegan Trademark

From veganfoodandliving.com

The new electric C-Class has been awarded the Vegan Trademark by The Vegan Society, making it the second vegan-certified Mercedes-Benz model following the GLC’s certification in 2025

After launching the ‘world’s first’ vegan-certified car interior last year, Mercedes-Benz is continuing its partnership with The Vegan Society with the launch of the new electric C-Class.

This sleek executive saloon is now the second Mercedes model to offer vegan interior fittings certified by the Vegan Society’s Vegan Trademark.

The certification follows a rigorous audit of approximately 100 different components. From the car’s ARTICO replica leather seats to the steering wheel, door trims, and centre console, every part has been scrutinised to ensure it contains no animal-derived materials.

The Vegan Trademark’s ‘sunflower’ logo also confirms that no animal testing was conducted by the company or on its behalf.

Speaking on the collaboration, Karen Spinner, Sales and Marketing Manager at the Vegan Trademark, stated: “The Vegan Trademark team is delighted to continue its relationship with Mercedes-Benz, and it’s fantastic to see this beautiful new all-electric model launched with the option of a vegan certified interior.”

How Mercedes achieved its Vegan Trademark

The certification process was thorough, involving a two-year project to ensure supply chain transparency. Mercedes-Benz worked closely with suppliers to reformulate components wherever animal-based elements were detected.

This meticulous approach has set a new benchmark for the industry, proving that high-performance luxury and veganism are no longer mutually exclusive.

As Ms Spinner noted, the hope is that other automotive brands will be “inspired to follow their lead” in offering transparent, certified alternatives to traditional leather.

Mercedes-Benz all-new electric C-Class

Beyond its ethical interior, the electric C-Class is a powerful and sporty car. With a striking coupé-style silhouette and an iconic Mercedes grille featuring 1,050 illuminated dots, it boasts a staggering WLTP range of up to 473 miles, aimed squarely at dethroning its long-range rivals.

The cabin is dominated by the optional 39.1-inch MBUX Hyperscreen, offering an immersive digital experience that feels more like a cockpit from the future than a traditional car. For those who enjoy a bit of theatre, the panoramic glass roof features 162 illuminated stars that synchronise with the ambient lighting.

Mercedes-Benz has ensured that opting for a vegan interior doesn’t mean sacrificing the “S-Class levels of comfort” the model is known for. By integrating these animal-free options directly into the online vehicle configurator, the brand is making it easier than ever for drivers to choose sustainability without compromising on prestige.

https://www.veganfoodandliving.com/news/vegan-trademark-mercedes-benz-c-class/