From vegconomist.com
Image: Victoria Shes via Unsplash
A recent study conducted by mobility service provider SIXT has revealed the best cities in the UK for vegan food, and the ones that are up and coming in the plant-based scene. With an estimated 2.5 million Brits now identifying as vegan (approximately 4.7% of the adult population) and a 71% year-on-year increase in search interest for “plant-based restaurants,” the data highlights how many consumers are seeking to discover new venues to expand their vegan dining experiences.
Bristol is the best vegan food city outside of London
Unsurprisingly, London maintains its position as the primary hub for plant-based dining, boasting over 670 vegan-friendly establishments and six Michelin-starred restaurants with plant-based options. However, the study identifies Bristol as the leading city outside of the capital. Bristol combines high consumer demand, reflected in nearly 3,000 targeted searches, with high quality, featuring 50 vegan-friendly venues rated 4.5 stars or higher on Google.
In the North of England, Manchester is the regional leader. With 174 vegan-friendly restaurants and 5,800 searches over the past 12 months, the city represents the highest search volume outside London. Meanwhile, Edinburgh remains the dominant Scottish market, with the Leith and Stockbridge districts emerging as specific hotspots for plant-based innovation.
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To identify future opportunities, the study analysed the number of food establishments with the highest reviews, to the number of Michelin restaurants per capita, highlighting several “up-and-coming” locations:
Salford ranked as the most up-and-coming vegan city in the UK, and was found to have 195 restaurants with vegan options (the most in the UK), of which 59 had reviews with 4.5+.
Cambridge is the second- best plant-based city in the country, placing second overall from a capita perspective. The city may have a lower number of vegan offerings than the others in the top 5 (43.21), but in Cambridge, there is the highest demand, seeing a surge in demand for vegan food, with 1,970 searches in the past 12 months.
Located in North Yorkshire, Wakefield surprised analysts by ranking third in the “up-and-coming” category, driven by an exceptionally high ratio of 5-star ratings per capita.
The evaluation is based on an analysis of Google Trends data regarding search volumes for vegan dining, alongside aggregated metrics from HappyCow that account for minimum review counts and specific geographical radii. Additionally, Michelin-star recognitions were factored in to quantitatively rank cities based on consumer demand, density of offerings, and culinary quality.
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