From veganfoodandliving.com
Allplants frozen ready meals have been brought back to life, with the brand revived in more ways than one...
Grubby, the vegan meal kit brand, has launched its first range of frozen ready meals, bringing back the much-loved recipes from the now-defunct brand Allplants.
This revived range features well-known favourites including Creamy Mac and Greens, ‘Nduja Rigatoni, and more, and marks Grubby’s first venture into offering frozen meals. The move comes six months after Grubby acquired the exclusive rights to Allplants’ recipes and manufacturing methods.
However, plant-based ready meal fans may be left confused, as Grubby isn’t the only company reviving the Allplants brand.
When allplants went into administration last year, Deliciously Ella founder Ella Mills purchased the company’s brand name and customer database and is now reviving the Allplants concept and name with a range of meals from her Plants brand.
The new Allplants range, featuring recipes developed by Ella Mills, will launch on 26th August, just four days after Grubby’s Allplants recipes are set to go live.
But Grubby isn’t shying away from the potential rivalry. “A bit of healthy competition is great for the category”, Grubby founder Martin Holden-White said in a LinkedIn post.
“It just means more plant-based options on more plates! I’m looking forward to the friendly fight.”
Grubby’s new frozen ready meal range
The range of nine Allplants dishes is set to launch on Grubby’s website from 22nd August. In the meantime, five have already been ‘soft-launched’, ready to be ordered by those eager to revisit old favourite meals.
In a statement sent to Vegan Food & Living, Martin Holden-White said: “We promised to bring the much-loved Allplants products back to life for customers and, after months of hard work, we are delighted to deliver on our commitment.”
He went on to praise the Allplants team for their efforts in developing the dishes, saying that he’s “delighted that they will live on, with a refreshed Grubby spin.”
With its new frozen range, Grubby aims to stay true to the range while incorporating its own culinary innovation and vibrant, chef-crafted style.
Ready in minutes by microwave, oven, or pan-frying, each dish is designed to meet Grubby’s high nutritional standards. They pack in an average of 23g of protein, 13 plant points, and 10g of fibre, ideal for busy, health-conscious professionals.
Which Allplants meals are available from Grubby?
Five frozen vegan ready meals have been ‘soft-launched’ on the Grubby website:
- Cashew Mac and Greens: Creamy macaroni with cashew sauce and golden breadcrumbs.
- Tex Mex Protein Bowl: A smoky Tex-Mex bean chilli with broad bean smash.
- Tofu Saag Paneer Curry: An aromatic spinach, potato, and tofu curry, perfect with rice.
- Spicy Szechuan Noodles: Brown rice noodles with fiery tahini sauce, soya, mushroom mince, and pak choi.
- Miso Tamari Buddha: Chilli-glazed tofu with edamame smash and grains.
A further four meals will be available for delivery from 22nd August:
- Harissa Cauli Grain Bowl: Harissa cauliflower served with muhammara sauce and Levantine grain mix.
- Chickpea Apricot Tagine: Sweet potato tagine with apricot, za’atar marinade, and dukkah garnish.
- Tempeh Rainbow Buddha Bowl: Crispy miso tempeh on beetroot rice, with ginger turmeric chickpea smash.
- Creamy Nduja Rigatoni: Rigatoni in creamy sauce topped with plant-based spicy ’nduja crumb.
The meals start from £4.84 per serving, with a 25% discount for new subscribers.
Grubby’s lineup is set to increase to 15 recipes by the end of the year, featuring recyclable card trays in line with the brand’s commitment to sustainability.
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