From vegconomist.com
Animal rights organization PETA has purchased stock in the US’s largest pizza chain, Domino’s. The non-profit plans to use its shareholder status to attend Domino’s annual meetings, submit shareholder resolutions, and urge executives to offer vegan cheese.
The stock purchase is part of PETA’s “Vegan Cheese, Please” campaign, which aims to show Domino’s that there is significant customer demand for dairy-free cheese. Earlier this year, the organization served thousands of free slices of dairy-free pizza to Domino’s patrons across the US, reportedly with overwhelmingly positive results. PETA also placed billboards near the chain’s locations in Atlanta and Denver as part of the campaign.
Domino’s already offers vegan cheese in Switzerland, Australia, Spain, Germany, and the UK. According to PETA, millions of Americans are lactose intolerant, including 95% of Asian-Americans and 80% of Native- and African-Americans. Cow’s milk is also a common cause of food allergies in children, and many customers avoid dairy products for animal welfare, environmental, or religious reasons.
Successful campaigns
PETA has already conducted several successful campaigns this year, convincing Peet’s Coffee in the US and bakery chain GAIL’s in the UK to drop their surcharges on plant-based milk. Vehicle manufacturer Renault is also set t to eliminate animal leather from its range following talks with PETA France.
“Vegan cheese is tasty, melty, and spares cows from being used as milk machines until their bodies give out and they’re sent to slaughter,” said PETA President Tracy Reiman. “With this stock purchase, PETA is taking its plea for delicious vegan cheese straight to Domino’s boardroom.”
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