From plantbasednews.org
Kraft's new vegan mac and cheese is a first-of-its-kind on the market
Kraft Heinz and NotCo just launched instant vegan mac and cheese cups in the US.
The cups require just 3.5 minutes to prepare, and each one contains a single serving of fortified macaroni pasta and a powdered plant-based “cheese” sauce mix.
According to the companies, Plant-Based Kraft x NotCo Mac & Cheese is the only plant-based, microwavable mac and cheese cup currently on the market. Kraft described the product as having the same “familiar creamy, comforting taste” as the original Kraft Easy Mac – first introduced over 25 years ago in 1999 – but featuring a dairy-free recipe.
The company noted that over half of Millennial consumers cite convenience as a top purchase driver, and said that the new product has been designed with them in mind. Up to 72 percent of Millennials – particularly those with younger children – are also interested in plant foods.
Kraft x NotCo’s new vegan mac and cheese is available now in Original flavour, and costs USD $6.99 per 4-pack. The company introduced plant-based Original and White Cheddar flavour mac and cheese boxes in Canada in 2024, following an initial US launch the year before.
In addition to the new vegan mac and cheese pots, Kraft x NotCo has now rolled out a new chipotle-flavoured mayonnaise in a squeezable plastic bottle at an RRP of $4.99.
https://plantbasednews.org/lifestyle/food/kraft-heinz-vegan-instant-mac-cheese-cups/
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