From vegconomist.com
© Wall's Pastry
UK brand Wall’s Pastry, owned by The Compleat Food Group, has expanded its vegan range with two new products.
The Vegan Peppered Steak Slice is filled with plant-based steak pieces and onion in a pepper sauce, while the Vegan Chicken & Mushroom Slice contains plant-based chicken pieces with mushroom in a creamy vegan sauce. Both are encased in flaky pastry and can be eaten hot or cold.
Inspired by classic savoury pastry favourites, the products are said to have the same taste and texture as their meat counterparts. The launch marks Wall’s first move into vegan slices in a major supermarket.
The news follows the success of the brand’s Vegan Sausage Roll, which was introduced in 2019. Claimed to be the top vegan sausage roll on the market, the product has reportedly seen growth of 23.4%.
“Brilliant momentum”
Founded in 1786 as a meat-based pastry brand, Wall’s has begun to diversify in recent years and now offers several plant-based options. As well as the Vegan Sausage Roll, its website lists the Vegan Hearty Chilli Bean Slice and the Vegan Red Thai Curry Slice.
“We’ve seen brilliant momentum behind our Vegan Sausage Roll, and it’s clear there’s a real appetite for high-quality plant-based versions of familiar favourites,” said Jason Manley, Brand Director at The Compleat Food Group. “With these slices, we spotted the perfect opportunity to leverage our brand strength within plant-based Chilled Savoury Pastry and developed a range that is truly tasty and representative of its meat counterparts.
“Our new slices offer more choice for those seeking plant-based options – as a hearty snack or lunch option for consumers who want to enjoy the foods they love, no matter their lifestyle.”
The Vegan Peppered Steak Slice and Vegan Chicken & Mushroom Slice will launch at Tesco stores UK-wide from this month.
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