From vegconomist.com
Released today, Dr. Angela Crawford’s new book explores the emotional, psychological, and spiritual dimensions of adopting a vegan lifestyle, while also documenting how this transition has influenced individuals to launch businesses aligned with their values.
© Angela Crawford, Ph.D
The Vegan Transformation: A Journey to Heal Yourself and the World is based on a mixed-methods study involving 345 survey participants and 75 in-depth interviews. The book examines how shifting to a plant-based lifestyle has affected participants’ sense of purpose, mental well-being, and professional paths.
Dr. Crawford, who holds a PhD in psychology and has worked as a psychotherapist for over two decades, conducted the research to investigate how lifestyle changes linked to veganism may extend beyond physical health outcomes. “Less is known about the psychological benefits of a plant-based diet compared to the physical health benefits. Based on revealing research with vegans, my book shows how a vegan lifestyle can transform you in mind, body, and spirit,” said Crawford.
The role of veganism in shaping business ventures
A notable section of the book focuses on individuals who started vegan-oriented enterprises after adopting a plant-based lifestyle. Marketing consultant Kathleen Gage, who previously worked in non-vegan industries, shifted her business focus after completing a plant-based nutrition certification.
Gage explained, “Like many people, when I went plant-based, I realized, this is the holy grail of living and eating. I got my plant-based nutrition certificate from Cornell University and thought I was going to be a nutrition coach. I then realised that I have very little patience for that. That is not my wheelhouse at all.” She now runs Vegan Visibility, a consulting business supporting vegan entrepreneurs and authors.
Sandra Nomoto, another case profiled in the book, described how becoming vegan in 2018 altered both her personal and professional direction. “Being vegan has been the missing puzzle piece in my life without me realising it. Since I was young, I’ve wanted to live in a socially and environmentally conscious way and I knew subconsciously that eating vegan was one way to do it,” Nomoto said. Her firm provides marketing and coaching services tailored to vegan businesses, and she is also the author of Vegan Marketing Success Stories.
Veganism as a catalyst for ethics in business
The book spotlights how these individuals and others have aligned their professional lives with their values, a trend seen across the growing vegan business sector. Many participants in Dr. Crawford’s study found that veganism not only improved their personal well-being but also served as a catalyst for creating and supporting ethical businesses.
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