From vegconomist.com
UGG, the Californian brand widely known for its sheepskin boots, has launched the first ever vegan versions of the shoes in collaboration with New York fashion label Collina Strada.
The boots are available in a variety of styles and colours, in line with Collina Strada’s reputation for bold, contemporary designs. They include everything from tall ruffle boots to mini platform boots, and are suitable for all genders.
The range is made from eco-friendly materials such as sugarcane, TENCEL, and recycled polyester microfiber. While UGG is not specifically marketing the boots as vegan, they have been confirmed to be free of animal-derived materials.
UGG joins a range of shoe brands that have launched vegan products in recent years, including Adidas, Allbirds, and Puma. Last year, it was reported that the vegan footwear market had reached a value of $40.9 billion, with further significant growth expected.
“Step in the right direction”
The launch has been celebrated by animal rights charity PETA, which has been campaigning for UGG to remove sheepskin from its boots for years. This has included buying stocks in the brand’s parent company to influence it, conducting viral social media campaigns, a plea by PETA Honorary Director Pamela Anderson, and emails from over 30,000 PETA supporters.
Last year, UGG was forced to remove from its website a statement alleging that its animal-derived materials were humanely sourced, after PETA sent a cease and desist letter stating that the claim was baseless.
“UGG’s new vegan boots are a step in the right direction,” said PETA Executive Vice President Tracy Reiman. “PETA is celebrating this victory for sheep and urging UGG to give wool the boot by making all its footwear animal-friendly.”
The boots can be purchased from the UGG website and selected online retailers.
https://vegconomist.com/fashion-design-and-beauty/shoes/ugg-vegan-boots-collina-strada/
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