German Market Leader SimplyV Launches Vegan Parmesan ParmVegan at Ocado UK

From vegconomist.com

SimplyV, the no.1 plant-based cheese brand in Germany with a 35% market share, recently launched its grated vegan parmesan ParmVegan, created with a base of coconut and almond, at Ocado UK.

                                                                                                                    © SimplyV

Joining SimplyV’s existing range which includes gourmet slices (intense and mild), a mature block, and grated plant-based cheese, ParmVegan is free from soy, palm oil, gluten, and preservatives. SimplyV states that it dedicated a decade to developing a “best in class” almond-based cheese which it claims offers “unrivalled authentic taste and melt”.

Food for Biodiversity

Following consumer concerns around the sustainability of ingredients like coconut and almond, SimplyV conducted a survey to understand the growing conditions of these crops, which led to the development of joint measures and projects aimed at promoting sustainable practices. One of these initiatives is an alliance called “Food for Biodiversity,” which reportedly sets out to promote biodiversity and ensure that food production processes contribute positively to the environment.

                                                                                                      © Food for Biodiversity

“Thirteen companies, associations and standard organisations from the food industry as well as environmental associations and a research institute want to contribute to stopping the loss of species and habitats,” explains the organisation’s website. Interestingly, the list of founding members of Food for Biodiversity includes Nestlé, as well as REWE Group, Kaufland, and Lidl.

Chiara Broeker, marketing director at Simply V, states, “Our mission at SimplyV is to make delicious, plant-based alternatives that don’t compromise on taste or quality. With ParmVegan, we’ve created a product that not only satisfies the palate for cheese lovers, but also aligns with our commitment to sustainability and ethical sourcing. Based on research we know the UK are Italian food lovers, so we’d love for ParmVegan to be a fridge staple!”

The grated ParmVegan cheese is now available RRPan rrp of £2.95.

https://vegconomist.com/food-and-beverage/cheese-alternatives/simplyv-vegan-parmesan-ocado-uk/