From indiatoday.in
India is leaning towards embracing veganism. A substantial majority of Indians express an interest in experimenting with a vegan diet. A recent national survey on the mood of the nation reports that Indians are overwhelmingly in favour of eating plant-based food. The survey was organised by Veganuary India, a global charity that has inspired millions to try veganism.
INDIA'S RESOUNDING VOTE FOR VEGANISM UNVEILED
The survey has been carried out by market research firm YouGov’s India panel drawing responses from 2033 participants (across India). 59 per cent of the respondents expressed a strong likelihood of considering a vegan diet shortly, clearly demonstrating that India’s majority has voted for Vegan. It is a clear majority, as nearly 60 percent of Indians want to try being vegan.
Furthermore,74 per cent of respondents believe that a vegan diet is good for overall health, 73 percent feel it helps stop animal exploitation, 72 per cent believe it is good for the environment, and 62 per cent feel it is an easy lifestyle to maintain.
IS VEGANISM REDEFINING INDIA'S CULINARY LANDSCAPE?
Busting popular myths that a vegan diet is difficult to sustain, 61 per cent of respondents think a vegan diet has enough food choices to explore, and 55 percent say it does not compromise on taste.
The survey further brought to the fore interesting insights into the changing dietary patterns of the Indian population, revealing a significant inclination towards a vegan lifestyle.
INDIA'S HEALTH-CONSCIOUS CULTURE
Sharing his thoughts on the survey, Mr Prashanth Vishwanath, Country Director, Veganuary India, said, “The reasons for a vegan diet being popular amongst Indian youth are interesting. While 6 out of 10 people attribute it to increased health consciousness, specific reasons such as achieving an ideal body weight are more among flexitarians. This shows that a vegan diet is for everyone, regardless of age, gender, motivation and previous diets. The Indian public has voted for change, and helped by Veganuary’s range of free resources and guidance, they can exercise their choice to transition into a healthier plant-based lifestyle.”
EXPLORING THE ROOTS AND ROUTES OF INDIA'S VEGAN MOVEMENT
Significantly, nearly 70 per cent of respondents believe that India's rich tradition of vegetarianism could be instrumental in propelling the success of veganism. Flexitarians emphasise the ease of integrating veganism into traditional Indian recipes as another influential factor.
Close to 60 per cent of people perceive improvement in gut health as one of the top health benefits provided by a vegan diet. A higher number of vegans & vegetarians also think that it helps improve your mood.
Veganuary’s participant surveys support these perceptions. Forty-nine percent of the Veganuary 2023 participants surveyed reported improvements to their mood, and 47 per cent of respondents reported improvements to their overall health.**
The findings of the YouGov survey reveal a growing awareness of health, cultural heritage, and environmental considerations shaping dietary choices in the country.
* All figures, unless otherwise stated, are from YouGov India. The total sample size was 2033 adults. Fieldwork was undertaken between 1st – 3rd November 2023. The survey was carried out online. The figures have been weighted and are representative of all Indian adults (aged 18+).
**These survey results reflect the feedback from official sign-ups. Veganuary sent the survey to 79 percent of the 706,965 people who signed up during the 2023 campaign. It had a response rate of 3 percent (16,829 respondents).
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