The Holsworthy-headquartered business produces confectionery which is free from dairy, gluten and soya and is now expanding its product range as the “free-from dairy” food market grows throughout the UK.
The company has rebranded in a bid to extend its appeal to a growing adult demographic for vegan products. Up to now Moo Free has traditionally targeted the children’s market and focused its sales on the Easter and Christmas periods.
But the firm’s rebrand and product expansion are aimed at appealing to adults and to drive and sustain regular sales throughout the year. Santander UK has supported Moo Free with its growth strategy by providing the company with a £900,000 funding package.
Ginette Higgs, finance director at Moo Free, said: “Moo Free is a small, but fast-growing company and Santander UK has been instrumental in helping us achieve - and even exceed - our ambitious growth plans. The team at Santander UK has provided us with a combination of services that support our unique requirements and address our capital commitments, as well as achieving our business goals.”
Moo Free was established in 2010 by Andrea and Mike Jessop, both of whom have food intolerances, gluten and lactose respectively, after identifying a gap in the chocolate market for dairy-free alternatives. They re-mortgaged their house to get the business up and running.
Since then, they have gone on to supply major supermarkets and health food stores - including Tesco, Waitrose, Aldi, Lidl, Morrisons, Sainsbury’s, Asda, M&S, Ocado and Spar - with their products as well as selling online.
https://www.business-live.co.uk/retail-consumer/devons-vegan-chocolate-maker-moo-21407048
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