“As plant-based menu items continue to grow in popularity, we are excited to launch the first ever gourmet, plant-based hot dog, a product created not just for our flexitarian, vegetarian, and vegan customers, but all who enjoy a healthier diet,” James Walker, Senior Vice President of Nathan’s Famous Restaurants, said. “We’ve spent a great deal of time perfecting this hot dog and making sure that those who know and love Nathan’s one-of-a-kind flavour, as well as those that might not have tried a Nathan’s hot dog due to diet, can now enjoy an option that fits their lifestyle. We are looking forward to growing a new customer base with this partnership with Meatless Farm and know their high-quality ingredients are the way to deliver what our customers have come to expect of the original Nathan’s Famous hot dog.”
Photo Credit: Ajay Suresh
In addition to the retail launch, in May, the vegan hot dog will become available at Nathan’s Famous restaurants in New York, Connecticut, Florida, and New Jersey with plans to add the new option to other restaurants in the near future. To promote the restaurant launch, Nathan’s Famous will offer one free vegan hot dog to customers who wish to try it for a limited time.
“We’re working with the most iconic hot dog company in the country, turning this American favourite into a Meatless favourite,” The Meatless Farm Founder Morten Toft Bech said. “Increasingly more people are aware of the impact intensively farmed meat has on the planet and are now looking for fresh, good quality food that tastes amazing and not only helps protect our health, but the environment, too. This exciting partnership with Nathan’s Famous provides the opportunity to inspire a new generation of carbon-conscious consumers to eat more meat-less. More people making smaller changes will have a greater impact than a few making drastic ones.”
https://vegnews.com/2021/4/nathans-famous-vegan-hot-dog
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