It’s almost time for our children to head back to school, with the government insisting that schools will be open by 8th March.
And it’s good news, as children’s footwear specialist of 228 years Start-Rite has launched its first range of vegan leather children’s shoes.
The brand is responding to consumer demand, as Lyst found a 63 per cent spike in searches for ‘vegan leather’ and ‘eco-friendly’, and new data suggests that 35 per cent of Generation Z aim to be meat-free in 2021.
Moreover, Start-Rite has received an increase in enquiries from customers interested in vegan-friendly shoes, making it the perfect time for the brand to showcase its new range.
The initial range comprises of one primary age shoe, and three secondary age shoes, with more styles to be added later this year.
‘No animal content’
Speaking in a statement sent to Vegan Food and Living, Head of Buying and Product at Start-Rite Shoes, Sara Driscoll, explained:
“Crucially, we recognised the need to support our customers looking for a vegan-friendly product that comes with our hallmark high standards when it comes to testing, quality and style.
“The result is a school shoe collection that is vegan – not just a PU or textile substitute. We even use adhesives with no animal content.
“Our new upper material mimics the natural characteristics of cowhide – it is lightweight, breathable, durable and water-resistant – and has also passed our trusted rigorous testing on factors such as surface abrasion and wet and dry flex testing in our on-site laboratory as well as through activewear trials.”
https://www.veganfoodandliving.com/news/start-rite-vegan-childrens-shoes/
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