Huge surge in interest in vegan food

From walesonline.co.uk

New research by thortful.com reveals just how much our attitudes towards vegan food and plant-based living has changed.

thortful analysed google trends from 01/10/2015 to 28/10/2020, to reveal:

• Searches for vegan food near me up 2100%+ in the last five years
• Searches for food delivery vegan up 450%+ in the last five years

This year the average monthly searches for vegan are 22,200 compared with 12,100 in 2017.

Average monthly searches – change YoY:

Search term	2017	2018	2019	2020
Vegan food	12100	14800	22200	22200

Since the UK went into lockdown in March searches for vegan food delivery near me are up 500%+, vegan take away food (450%+) and interestingly vegan dog food uk saw a 110%+ increase!

Whilst eating out has been off the table for the majority of 2020, it has not stopped Brits from getting their vegan food fix. When lockdown restrictions eased on 4th July, searches for vegan food near me saw an increase of 200%+.

And it’s not just the UK who have an increased appetite for Vegan food. The top 5 countries which have seen the biggest increase in interest for vegan food over the past 5 years are:

1. Singapore
2. Sweden
3. Norway
4. Denmark
5. Finland
6. On a global scale, the following search terms have seen huge increases over the past 5 years:

• ‘vegan food near me’ has seen an increase of 2000%+
• ‘vegan café near me’ – 1500%+
• ‘vegan food options near me’ – 1250%

Commenting on the findings, thortful.com explains that: “it’s exciting to see that we’re expanding our horizons in terms of the food we are eating. Whilst the benefits to the environment of eating vegan food are now widely known, it seems our appetite for these types of food are also increasing.”

https://www.walesonline.co.uk/whats-on/food-drink-news/huge-surge-interest-vegan-food-19212468