A new vegan grocery store has opened in London – and it’s targeting meat-lovers

From metro.co.uk

If there’s one thing the vegan community isn’t great at, it’s bringing non-converts into the fold. Shops, restaurants and brands are geared towards people who have already got the message, rather than trying to persuade meat-eaters to give plant-based living a pop. That’s exactly why a new grocery store has opened in London which is aimed at non-vegans. The Good Kind is based in Enfield and has been designed to make it easier for people to transition to a plant-based diet. 

It’s not just for vegans, it’s for ‘those who want to eat less meat but don’t know where to start’. ‘We know it’s not easy knowing where to look for alternatives yourself so we’re here to guide you,’ the store said. ‘We’re here to make it exceptionally easy to eat less meat.’ To help newbies, the staff are on hand to guide you toward meat and dairy alternatives that actually ‘taste incredible’, with the floor being divided into four zones. 

The ‘Transition Zone’ is aimed at new vegans and meat-eaters – packed with Beyond Burgers, fish-free sushi and plant-based cheeses. Then you’ve got the ‘Good-For-You Snack Zone’, which is full of healthier snacks such as Brave chickpeas, mushroom crisps and BEPPS Black Eye pea puffs.

The ‘Sweet Indulgence Zone’ is a gelatin-free and dairy-free sugar haven while the ‘Relaxation Zone’ is the store’s cruelty-free beauty section. It’s important that there’s a lifestyle section, because veganism is a lifestyle and not a diet – something newbies might not be totally au fait with. By having plant-based soaps, low-impact creams and organic salts on offer, the store can help people to make small changes to their beauty regimes as well as their plates. ‘We make eating less meat easy, fun and delicious,’ The Good Kind said. ‘It’s overwhelming and confusing at first. ‘You don’t know where to start, where to look, what’s good. We’ve been there.

‘The Good Kind is here to help you find the best alternatives. There are alternatives to everything. It’s out there, we’re here to guide you to the best.’ Now that’s the kind of inclusive, non-judgemental activism we like to see!

https://metro.co.uk/2020/09/19/new-vegan-grocery-store-opened-london-targeting-meat-lovers-13294227/