UK’s Gosh Doubles Down on ‘Plant Points’ Movement with Fibre-Packed Whole-Food Sausages

From greenqueen.com.hk

By Anay Mridul

British plant-based food brand Gosh has unveiled a range of Super Plants Sausages, which are made from whole foods, rich in fibre, and high in ‘plant points’.

Brits want minimally processed, fibre-rich, whole-food products that can help meet their ’30 plants a week’ goal – and Gosh’s latest product aims to deliver on all those fronts.

The UK brand has launched a range of vegan sausages that don’t intend to mimic meat, but instead champion vegetables, legumes, and seeds, aligning with the veg-led buzz in the country’s plant-based food market.

Developed in collaboration with a nutritionist, the Super Plants Sausages come in two flavours – parsnip, leek and pea with linseeds, and mushroom and wild garlic with chia seeds – and are marketed as containing “all-natural, nutrient-dense ingredients”.

“Consumers today are driven by more than just taste, they’re looking for food that delivers real value to their health and wellbeing,” said Gosh marketing director Caroline Hughes.

“With our new Super Plants Sausages, we’re leading with this health-first mindset, creating a product that helps people feel their best without compromising on flavour.”

Gosh builds on ‘plant points’ approach with veg-led sausages

                                                                                                         Courtesy: Gosh

The new sausages are made from a blend of vegetables, pulses, seeds, and herbs, and reflect the UK’s shift towards whole-food formats, according to Gosh.

Nielsen analysis shows that chilled plant-based food volume demand rose by just under 1% across UK supermarkets in 2025, rising to 1.7% in the final quarter of the year. Tesco, the country’s largest retailer, ascribed the revival of this market to the heightening demand for “veg-led foods” rich in protein and fibre.

“A growing micro-trend focused on whole-food plant proteins – including beans, lentils, chickpeas, tofu and whole grains – is helping to drive renewed sales, signalling a shift from short-term trend to lasting dietary change,” explained Bethan Jones, plant-based food buyer at Tesco.

Gosh itself saw Moroccan Falafel sales grow by 6% last year. Its new meat-free sausages build on this philosophy. They contain 7.8g of fibre and 8.4g of protein per 100g, and pack 15-17 different plants, and will roll out at Tesco this week.

It was one of the first UK brands to adopt the ’30 plants a week’ movement popularised by health experts like Tim Spector, co-founder of personalised nutrition app Zoe, labelling each of its products with ‘plant points’ since last year.

“By celebrating plant diversity and championing a natural, veg-led approach, we’ve developed something that goes beyond the typical plant-based sausage,” said Hughes.

To create the veg-led sausages, Gosh teamed up with registered nutritionist Becca Meadows, who called the products “naturally rich in nutrients, helping consumers boost their fibre intake with ingredients that support overall health”.

Working with a nutritionist has helped build meaningful benefits into the sausages, which are “high in fibre and protein, minimally processed, and designed to support both physical and emotional wellbeing”, Hughes said.

Playing into the demand for fibre, protein and non-UPF products

                                                                                                                        Courtesy: Tesco

Over two in five (43%) Brits increased their protein intake between 2024 and 2025. And this year, 14% are looking to add more protein to their diets, while 13% want to eat more fibre.

The rise of GLP-1 drugs has contributed to this boom – more than 1.5 million Brits now use a weight-loss medication, a share that nearly doubled between 2024 and 2025.

Users of drugs like Ozempic experience a 25-40% decrease in muscle mass over 8-16 months (several times greater than non-medicated weight-loss approaches and age-related muscle loss), making protein an important dietary tool.

Plus, dietary fibre can help trigger the body’s natural GLP-1 response and improve gut health. And 96% of Brits don’t eat enough fibre. This is why it has been the focus of nutrition apps like Zoe, documentaries such as Netflix’s Hack Your Health, and the 30-plants-a-week movement, which has spawned online movements like fibremaxxing and fibrelayering.

The launch aims to tackle one of the UK’s top food concerns: ultra-processed foods (UPFs). Government polling shows that up to 78% of Brits are worried about UPFs (behind only inflation), and as much as 75% are concerned about the general healthiness of diets.

Backlash against these products has also impacted the sales of meat alternatives, which are perceived as overly processed and containing too many ingredients, even as experts suggest that not all UPFs are bad for health. Two recent studies have shown that swapping processed meat with plant-based alternatives can boost fibre intake and lower saturated fat and salt consumption, all key markers for good health.

But Gosh’s decision to stick to whole foods aligns with similar moves from other plant-based brands in the UK. This launched the This is Super Superfood line and a chickpea tofu range with Omami; Oh So Wholesome rolled out Veg’chop; Juicy Marbles came out with a veg-forward Umami Burger; and Symplicity Foods debuted its fermented-vegetable-based meat alternatives at Waitrose.

https://www.greenqueen.com.hk/gosh-super-plants-sausages-whole-food-vegan-fibre-points/