Juicy Marbles launches “world first” whole-cut plant-based pork with a Nutri-Score of A

From veganfoodandliving.com

Juicy Marbles has launched a pork alternative, expanding its Meaty Meat range with a healthy, high-protein product that’s also its most affordable yet.

Juicy Marbles has unveiled its latest plant-based creation, Pork-ish, a whole-cut pork analogue and the second product in the company’s Meaty Meat lineup.

The first product in the range, Lamb-ish, saw great success, selling out in the US within 24 hours.

Described as the “first whole-cut pork alternative” in the plant-based sector, Pork-ish is now available in the US via Juicy Marbles’ website.

The expansion of the Meaty Meat range is part of Juicy Marbles’ transition to a cleaner-label recipe, known as Marble 3.0.

This focuses on cleaner, more “sensible” ingredient lists while striving to mimic the nutritional profile of meat.

And the brand is proving itself up to the challenge, as with 36g of plant protein per serving and a high fibre content, Pork-ish has received the highest possible rating of “A” from the European nutrition-rating  Nutri-Score scheme.

Priced at $10 for a 180g pack, it is also the company’s most affordable product on its shop site.

Like many other Juicy Marbles products, the new pork alternative has been designed for versatility in the kitchen. It can be sliced, chunked, shredded, or cooked whole to fit a variety of vegan recipes.

Following its initial online release, Juicy Marbles plans to bring the Meaty Meat line-up to retail in the US, as well as launching in the UK and EU.

Innovative Juicy Marbles products

Before expanding into the Meaty Meat range, Juicy Marbles gained attention with its startlingly realistic meat alternatives.

It uses a ‘reverse grinder’ technology, which layers plant protein fibres to replicate the structure of animal muscle, supported by hardened sunflower oil to create a marbled effect.

The first product to hit the UK was Juicy Marbles’ thick-cut fillet steak,  a marbled whole-cut filet steak made from soy and wheat proteins.

Next, the brand launched an “‘insultingly” large whole-cut plant-based loin, and then the pioneering Juicy Marbles baby back ribs, which featured a first-of-its-kind ‘vegan bone’ that could be cooked in an air fryer and eaten.

All three of these products are available to buy in the UK, with the fillet steak now stocked in multiple major supermarkets.

https://www.veganfoodandliving.com/news/juicy-marbles-whole-cut-pork-alternative-healthy-affordable/