From veganfoodandliving.com
Veg’chop is a new plant-based product from Oh So Wholesome, offering a simple way to enjoy 10 plants in every bite.
A new vegan product called Veg’chop has launched in Tesco stores across the UK, offering a versatile way to include more whole foods in everyday meals.
Made from a blend of lentils, quinoa, sweet potato, chia seeds and more, Veg’chop contains 10 different plants in every portion and is designed to be chopped, cooked and eaten with minimal fuss.
The product is the first release from Oh So Wholesome, a brand created by food entrepreneurs Jason Gibb and Simon Day.
It comes in two flavours, Original and Mexican, and is aimed at those who want to eat more plants without turning to processed meat alternatives or constantly repeating the same old vegan staples.
Gibb said the idea came from his own struggles with variety in a plant-based diet. “I wanted to eat a wider variety of plants, but they often took too long to prepare or I didn’t know what to do with them,” he explained.
Aiming to make plant-based cooking simpler and more satisfying, Veg’chop is now available in 649 Tesco stores, priced at £3 per 250g pack.
What’s in Veg’chop and how it’s used
Veg’chop is a ready-to-cook whole food plant-based ingredient designed for flexibility in the kitchen. Both the Original and Mexican varieties contain a base of pulses, seeds and vegetables, delivering a savoury, nutty flavour and a dense texture that holds up well in all sorts of healthy, plant-based recipes.
Each 250g pack provides around 12.5g of plant-based protein per serving and is high in fibre, with no added sugars, artificial ingredients or ultra-processed foods.
It’s also soya-free and made without gluten, though it is made in a kitchen where gluten is present.
Veg’chop can be chopped into stews, stirred into pasta or grains, used as a topping for vegan pizza or served cold in salads and sandwiches.
The ingredients are familiar, but the combination is intended to provide something new.
Co-founder Simon Day said the team deliberately avoided trying to mimic meat or processed alternatives. “We wanted something that tasted like the plants it was made from, didn’t mimic processed meat and made a change from tofu and tempeh,” he said.
Oh So Wholesome describes Veg’chop as a solution for those who want to build meals around real ingredients without compromising on flavour or convenience.
Oh So Wholesome
Oh So Wholesome was founded to help people eat more plants through simple, whole-food products. The team behind the brand brings a mix of food innovation and start-up experience.
Jason Gibb is also the co-founder of Bread & Jam, a community for emerging food and drink brands. Meanwhile, Simon Day previously launched fermented brand The Cultured Collective, along with earlier ventures Unearthed and Squeaky Bean. They are joined by Segun Akinwoleola, founder of The Gym Kitchen, who serves as a non-executive director.
Veg’chop marks the team’s first release under the Oh So Wholesome name, with the founders positioning it as an alternative to the increasingly processed landscape of plant-based convenience foods.
By focusing on real ingredients and variety, the brand hopes to make eating plants easier, not more complicated.
https://www.veganfoodandliving.com/news/whole-food-plant-based-veg-chop-launch-tesco/
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