From trendhunter.com
GRUBBY and Bosh Partnered to Help Consumers Celebrate Veganuary
GRUBBY and Bosh have expanded their partnership in the UK in celebration of Veganuary to help consumers mark the occasion and try out meat-free meals this month. The partnership focuses on easy weeknight meals that don't skimp on restaurant-inspired flavour and come in a total of 144 varieties, which will come as welcome news to those craving variety. The recipe kits come in a variety of additional sub-category options including globally-inspired recipes, comfort dishes and even protein-packed bowls to maximize choice for customers.
GRUBBY and Bosh have expanded their partnership in the UK in celebration of Veganuary to help consumers mark the occasion and try out meat-free meals this month. The partnership focuses on easy weeknight meals that don't skimp on restaurant-inspired flavor and come in a total of 144 varieties, which will come as welcome news to those craving variety. The recipe kits come in a variety of additional sub-category options including globally-inspired recipes, comfort dishes and even protein-packed bowls to maximize choice for customers.
GRUBBY Founder Martin Holden-White commented on the recipes with Bosh saying, "Our recipe development team have absolutely nailed a whole host of new recipes, from authentic world flavours to new Bosh creations and our highest-protein meals yet. We’re out to prove that eating more plants isn’t a compromise.”
GRUBBY Founder Martin Holden-White commented on the recipes with Bosh saying, "Our recipe development team have absolutely nailed a whole host of new recipes, from authentic world flavours to new Bosh creations and our highest-protein meals yet. We’re out to prove that eating more plants isn’t a compromise.”
Trend Themes
1. Globally-inspired Plant-based Meals - The emergence of plant-based recipe kits featuring globally-inspired options highlights a shift towards diverse culinary experiences without animal products.
2. Protein-rich Vegan Options - A focus on developing high-protein, plant-based meals addresses consumer demands for nutritious vegan alternatives that don't compromise on protein content.
3. Convenient Plant-based Meal Kits - The popularity of plant-based meal kits offering convenience, taste, and variety signals a growing market for easy-to-prepare vegan meals.
Industry Implications
1. Ready-to-eat Meals - Ready-to-eat meal manufacturers are innovating with plant-based options that provide restaurant-like flavours and variety to cater to vegan consumers.
2. Food and Beverage - The food and beverage industry is seeing a disruption with an increase in vegan offerings that emphasize flavour diversity and the nutritional value of plant-based meals.
3. Sustainable Food Production - Sustainable food production is poised for growth as more companies explore plant-based meal kit solutions to reduce the carbon footprint of traditional meat-based diets.
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