From vegconomist.com
New research conducted by Redefine Meat ahead of Valentine’s Day has found that 20% of Brits consider it a dating or relationship dealbreaker if their partner’s diet is incompatible with their own. This figure rises to almost half (47%) among vegans.
Couples with different dietary preferences cite several potential turnoffs, including having their partner make fun of or dismiss their dietary choices (48%, rising to 56% among women). 33% are upset when a partner doesn’t make the effort to cater to their diet or avoids eating together because of food differences.

Photo: Jack Sparrow on Pexels
Meanwhile, 27% of respondents find it unattractive if a partner refuses to compromise when planning meals; this rises to 36% among those under 30. 23% dislike it when their partner is closed-minded about trying new foods.
A quarter of couples say they are juggling different diets, such as veganism,
vegetarianism, pescatarianism, or meat-eating. 37% say they love it when their partner or date cooks for them, while 34% like to cook for their significant other.
“Shared food values are a key part of relationship compatibility”
Redefine Meat believes its range of New-Meat products could provide a potential Valentine’s Day solution for couples with different diets. New-Meat is animal-free, but is claimed to offer the same taste, texture, and sensory experience as traditional meat.
“When it comes to Valentine’s Day date nights at home, you want dishes that impress, taste amazing, and work for both plant-based and meat-eating diners,” said Daniel Ferreira, Culinary Innovation Lead at Redefine Meat. “With 47% of vegans saying an incompatible diet is a deal breaker, it’s clear that shared food values are increasingly a key part of relationship compatibility. Redefine Meat provides an amazing alternative suitable for both – compromise doesn’t have to mean less flavour.”
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