From veganfirst.com
‘India is the future of veganism across the globe’ - Just the thought Perfect Day had while confirming their plans to expand beyond the United States. Based out of Berkeley in California, Perfect Day was established in 2014. Its original co-founders, Ryan Pandya and Perumal Gandh, both of Indian-origin were in their positions until 2023. Marshall Bradwell, the COO of Perfect Day, will be playing a pivotal role in the company’s growth in India. Bradwell has been backed to the hilt by the company’s investors, Aftab Mathur and Patrick Zhang.
The company, which is into R&D and supply of dairy-free products and protein alternatives, has had its ups and downs in its journey of disrupting these two markets. But their vision remains clear, now that they have streamlined their focus to being the best in supporting brands (many of which are mainstream too) with their innovations.
To take their India game to the next level, Perfect Day have entered into a joint venture with Zydus Lifesciences, the leading Indian pharma company. As things stand at present, Perfect Day is on track to begin operations in India in the second half of 2026 with their new manufacturing plant in Gujarat.
Per AG Funder, Perfect Day has reportedly received $825 million from multiple fund raising rounds since its inception. Even as profits are the utmost priority, this JV is a golden opportunity for the firm to become a leader in one of the world’s biggest markets. It also helps that the global dairy market in general is also facing turbulence, as shown in the 2023 award-winning documentary, Maa Ka Doodh.
Image Credit: Perfect Day
With Perfect Day excelling at the science of using fermentation to come up with a lot of their solutions such as whey protein, India is a ‘perfect fit’ for them as no business has really been able to fill this gap in the country.
“This foundation will stabilize the business and provide a clear path to further commercial improvements over time. Our strategy has always been to ensure that our precision fermentation platform is commercially viable at scale, not just in a lab setting.
“As this is a first-of-its-kind precision fermentation facility at this scale, we are proceeding deliberately to ensure long-term reliability and product quality,” Bradwell was quoted as saying to AG Finder.
Bradwell is targeting customers in the sports, active nutrition and medical nutrition beats among others. Their USP is maximising beta-lactoglobulin (BLG), the main protein used in whey protein, to provide a protein which is clean and has no animal-infused solids whatsoever.
“The rise in high-protein beverage consumption and GLP-1–related behaviour shifts has further reinforced demand for clean, clear, high-functionality proteins like BLG [beta-lactoglobulin, the primary protein in whey].
“Customers increasingly view BLG not as a novelty ingredient but as a strategic input for future product development and supply chain planning,” Bradwell added.
Will Perfect Day ensure their plans go perfectly in India? Time will tell.
No comments:
Post a Comment