From vegconomist.com
Silk has introduced a new plant-based beverage formula in Mexico, expanding its presence in the country’s growing market for dairy alternatives. In Mexico, the plant-based food and beverage market is expected to experience an annual growth rate of 10.8% between 2022 and 2027, driven by increasing demand for sustainable and nutritious products.
A new option for Mexico’s plant-based market
The newly launched Silk formula includes six essential nutrients and offers an improved texture, alongside a neutral flavour that can be used in a variety of settings, from morning coffee to post-workout smoothies.
Paula Vasconcellos, Brand Director for Silk at Danone Mexico, explained, “The transition toward a plant-based diet goes beyond a trend; it reflects a genuine interest in products that provide real benefits, fit seamlessly into daily life, and still taste great. With our new formula, Silk offers exactly that: nutrition, practicality, and flavour.”
Making healthier choices easier
Vasconcellos also explained that the company seeks to make healthier choices more accessible, with minimal lifestyle changes required. “We want people to discover that living healthily does not have to feel like a distant goal or a sacrifice. It can start with small choices, like switching to nutritious and easy-to-integrate alternatives,” she said.
The launch also aligns with industry trends towards fortified products, such as those containing added calcium, vitamin D, and B-complex micronutrients, addressing consumer demand for balanced nutrition, convenience, and taste in their food and beverage choices.
No comments:
Post a Comment