From vegconomist.com
© Haldiram's/GoodDot
Popular Indian fast food chain Haldiram’s has partnered with plant-based food brand GoodDot — also based in India — to offer soya chaap on its menu.
Made predominantly from soy and wheat, soya chaap is an Indian dish that mimics the texture of meat and is often used in recipes such as curries and tandoori dishes. At Haldiram’s, the meat alternative will be served with chutneys as part of a tandoori soya chaap platter.
The menu option will be available at all Haldiram’s locations in the national capital region, including those in Delhi, Gurgaon, Noida, Ghaziabad, Faridabad, and more.
Plant-based in India
Survey results published last year found that India surpasses the rest of the world when it comes to the proportion of people following a vegetarian or vegan diet. Four in ten people in the country say they do not consume meat.
The Indian government has just reduced tax rates on certain plant-based foods, which could encourage even more people to choose meat-free options.
“Even though India has such a strong vegetarian base, people are always open to exploring new textures and experiences on their plate,” Indian author and plant-based chef Dhruv Nijhawan told Slurrp. “Plant-based meat gives that sense of trying something different without really stepping away from their values or dietary choices. On the other side, non-vegetarians are also looking at it as an alternative — whether it’s for health, sustainability, or just to cut down on meat without missing the bite. So it sits in a sweet spot for both sides.”
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