Alpro launches ‘Alpro Kids’ – healthier, low-sugar plant-based options kids will ‘actually love’

From veganfoodandliving.com

Tasty new Alpro Kids milk and yoghurts offer 30% less sugar than rivals. Find out where to buy these fortified plant-based treats

Parents often face a veritable minefield when it comes to finding nutritious and appealing food for their children. But, in a move set to delight both parents and their little ones, Alpro has recently unveiled its new ‘Alpro Kids’ line; a range of plant-based milk and yoghurt alternatives specifically designed with children’s health and taste buds in mind.

The Alpro Kids collection features oat- and soya-based drinks, as well as soya alternatives to yoghurt, available in chocolate, vanilla, and strawberry flavours.

While the line-up is unmistakably child-focused, Alpro’s motivation stems from grown-up concerns. The brand shared data from Quant, which revealed that 71% of parents rate reduced sugar as a top priority, and 77% say the taste is key when it comes to their children’s snacks.

With 30% less sugar than the market average for similar products, Alpro says its new range delivers both. Each product is fortified with calcium, vitamin D2, iodine, and B vitamins to support healthy growth, and has been taste-tested with kids to help win over even the fussiest eaters.

What’s in the Alpro Kids low-sugar range?

The new dairy-free range includes:

• Chocolate oat drink (200ml)
• Strawberry soya drink (200ml)
• Soya-based yoghurt alternatives in vanilla and strawberry (4x115g pots)

All products are naturally low in fat and saturated fat, lactose-free, and free from artificial flavours, colours or preservatives. Alpro says the aim is to provide “a source of essential nutrients for healthy growth” in a format kids will enjoy.

Tom Kerr of Danone, Alpro’s parent company, commented: “Parents face the challenge of finding foods that are both nutritious and appealing… Our new Alpro Kids range addresses this dilemma by offering genuinely delicious plant-based options that kids love.”

Where to buy the new reduced-sugar drinks and yoghurts for kids

The Alpro Kids products are available in ASDA now, with a further launch planned in Tesco on 23rd July. Shoppers can expect to see wider availability in Sainsbury’s and Waitrose by September.

Prices start at £0.90 for the drinks (with a multibuy offer of 2 for £1.50) and £2.25 for the yoghurt-style four-packs. However, the new kid-friendly dairy alternatives will be sold with an introductory discount, so shoppers can give them a try for even less.

https://www.veganfoodandliving.com/news/alpro-kids-low-sugar-yoghurt-soya-oat-milk-plant-based-children/