From vegconomist.com
BrewDog has launched a new plant-based menu in collaboration with Impossible Foods, Available from February 17 to March 31, the menu features a variety of plant-based dishes made with Impossible Foods’ latest product, the Impossible™ “Chicken” Fillet.
“What could be better than plant-based ‘Chicken’ Fillets, paired with a great pint?”
The menu includes plant-based alternatives to traditional pub fare, such as cheeseburgers, tacos, and loaded fries, along with the Impossible “Chicken” Fillet. This product, designed to replicate the texture and taste of conventional chicken, follows the company’s previous plant-based chicken offerings. Impossible Foods states that the fillet is high in protein, contains zero milligrams of dietary cholesterol, and has a lower environmental impact than its animal-based counterpart.
© Brewdog
Noel Clarke, SVP of international at Impossible Foods, stated, “We make food for people who love meat, and our new ‘Chicken’ Fillet is no exception. It’s juicy and tender like the animal chicken you know and love, but better for the planet,” as reported by Retail Times.
To promote the new menu, BrewDog is running a limited-time deal where customers who pre-book under the “NEW MENU: IMPOSSIBLE (V) BUY ONE GET ONE £1” offer can purchase a second menu item for £1. The goal of the promotion is to encourage customers to try the plant-based options at a discounted price.
This collaboration is the latest in a series of plant-based partnerships for BrewDog. The company has previously worked with brands such as THIS to offer plant-based skin-on vegan chicken wings, as well as TiNDLE and Quorn to expand its meat-free menu options.
Lauren Carroll, chief marketing officer at BrewDog, noted that consumer interest in plant-based options continues to grow. “We know lots of our beer-loving customers opt for plant-based meals, so we wanted to make it even easier to make the switch through this hook-up with Impossible. What could be better than plant-based ‘Chicken’ Fillets, paired with a great pint?”
The plant-based menu will be available at 48 BrewDog locations across the UK for the duration of the promotion.
No comments:
Post a Comment