Squeaky Bean Launches Two “Market First” Products for Veganuary

From vegconomist.com 

UK plant-based brand Squeaky Bean has started the new year with the launch of two products claimed to be market firsts.

The first product, ready-to-eat tofu slices, marks Squeaky Bean’s debut in the tofu category. Available in two flavours, Red Pepper & Tomato and Spinach & Basil, the product aims to address a major barrier in the category — low consumer awareness of how to prepare tofu. Since the slices are already flavoured and ready to eat, they could help bring tofu to a wider audience. They are said to be ideal for use in sandwiches, salads, and wraps.

                                                                                              © Squeaky Bean

The second new product is the Super Grain & Vegetable Burger, which is Squeaky Bean’s first burger and is claimed to be the category’s first to use fermented rye. Developed to address growing consumer demand for cleaner label and whole food plant-based products, it is made from red pepper, carrot, and paprika combined with fermented rye grains.

The recipe is said to provide a meaty texture without the use of emulsifiers or stabilisers. The burger is rich in protein and fibre, and can be prepared in just six minutes.

                                                                                              © Squeaky Bean

“Shaking up the market”

A year ago, Squeaky Bean launched a frozen ingredients range featuring plant-based chicken pieces and steak strips. Later in 2024, the brand introduced meal kits, plant-based meat snacks, and ready-to-eat plant-based bacon strips.

“At Squeaky Bean, we’re passionate about driving innovation in the plant-based category, which is why we put great emphasis on launching market firsts,” said Yvonne Adam, Chief Marketing Officer at Squeaky Bean parent company The Compleat Food Group.

“Our first-ever Tofu Slices are set to shake up the market and draw in new shoppers, tapping into the tofu and tempeh sub-category which grew by 10% last year*. The Super Grain & Vegetable Burger is another exciting milestone for us as our first burger and the market’s first to use fermented rye grains. Both products deliver on our commitment to exceptional taste, texture, and convenience while helping to drive growth within the chilled meat-free category.”

https://vegconomist.com/products-launches/squeaky-bean-market-first-products-veganuary/