From veganfoodandliving.com
As Vegan Society celebrates its Vegan Trademark turning 32, we look back at its legendary achievements
This Spring, the Vegan Trademark celebrates its 32nd anniversary and there’s plenty to celebrate.
Launched in 1990 by The Vegan Society (who also coined the term ‘vegan’), it was the first vegan labelling scheme of its kind.
The Vegan Trademark gives both brands and consumers the confidence that a product is free from animal ingredients and testing.
From registering one humble plant milk back in 1990, it has now reached an impressive 60,000 certified products!
Smurfit Kappa becomes the first packaging company in the world to certify with the Vegan Trademark
The record was broken when Smurfit Kappa became the first packaging company in the world to register with the certification.
Their corrugated products, produced at their Markham Vale site in the UK, are both vegan and environmentally friendly.
Further to this, the Vegan Trademark team announced an ongoing partnership with Smurfit Kappa that they hope will encourage current trademark holders to utilise the vegan verified packaging options.
The most recognised and trusted vegan labelling scheme
Research by the Vegan Society shows over 95% of vegans and vegetarians look for independent vegan verification on food and drink items, while a 2021 survey confirmed the Vegan Trademark is the most recognised and trusted vegan labelling scheme, now used for 60,000 products worldwide, including cosmetics, clothing, food, drink, household items, and many more.
The Vegan Trademark in figures
1990: The Vegan Society introduce the Vegan Trademark
2005: Ultra Glow Cosmetics becomes the first makeup brand to be registered with the Vegan Trademark
2016: The Vegan Trademark registers its 10,000th product
2021: Burger King becomes the first fast-food chain to register items
10,411: The number of products the Vegan Trademark Team registered in 2021 alone
March 2022: The Vegan Trademark registers its 60,000th product – packaging from Smurfit Kappa
.jpg)
The Vegan Trademark is seeing growing support and trust from brands and consumers alike. Along with the record-breaking certification of 60,000 products, the trademark’s LinkedIn page recently surpassed 10,000 followers with the Instagram account soon to hit 30,000 followers.
The LinkedIn page has featured testimonials from big names in the vegan movement including Moving Mountains, One Planet Pizza, Violife, Pieminister, Pinatex and Faith in Nature, whilst Instagram brought news of exciting launches from the likes of Krispy Kreme, Lucy & Yak, Skittles, Burger King, Cadbury, Floral Street, Minor Figures and Vibio, along with competitions, reels showcasing vegan products, events and visits to vegan pop-ups by Burger King and Cadbury, their popular #EasyVeganSwaps series and lots more!
By encouraging the development of vegan options, improving the labelling of suitable products and shouting about these vegan innovations, the Vegan Trademark has helped make a vegan lifestyle even more accessible, appealing, and often more affordable.
Keep up with the Vegan Trademark’s latest product news and vegan lifestyle inspiration and support on Instagram, Twitter, LinkedIn and the trademark’s blog.
Find out more about registering your products with the Vegan Trademark on The Vegan Society’s website.
https://www.veganfoodandliving.com/products/vegan-trademark-turns-32/
No comments:
Post a Comment