From vegconomist.com
Lindt & Sprüngli has launched its LINDOR Vegan Truffles in Canada, catering to the growing demand for indulgent, plant-based chocolate alternatives. The new truffles, which come in both Original and Dark Chocolate varieties, are made with oat-based chocolate to replicate the smooth, melting experience traditionally associated with milk chocolate.
The LINDOR Vegan Truffles are available in 120g bags, with each truffle individually wrapped.
Lindt & Sprüngli, based in Switzerland, has been producing high-quality chocolates for over 175 years and continues to expand its range of offerings to meet the demands of various dietary preferences, including veganism. Last year, the company launched vegan truffle balls in the US, and also recently invested in Food Brewer, which produces cocoa alternatives using plant cell culture.
The introduction of LINDOR Vegan Truffles follows the results of a recent national survey commissioned by Lindt, which found that a significant number of Canadian vegans continue to crave foods they consumed before adopting a vegan lifestyle.
Canadian vegans crave milk chocolate
According to the survey, 93% of Canadian vegans reported missing some of their former favorite foods, with milk chocolate being one of the top cravings, cited by 78% of respondents. Nearly half (47%) of those surveyed admitted to occasionally consuming regular milk chocolate despite their vegan diet.
The survey also revealed that 73% of respondents would be pleased to find a vegan chocolate that closely replicates the taste and texture of dairy milk chocolate. Moreover, 76% of vegans noted that indulging in high-quality, vegan-friendly treats is an important part of their self-care routines, reflecting the emotional connection many vegans have with chocolate.
The product launch also aligns with trends seen in younger vegan demographics, with Gen Z (84%) and Millennials (80%) reporting the strongest nostalgia for milk chocolate.
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