From uk.news.yahoo.com
Juicy Marbles makes what it says is the world's first plant-based filet mignon.
The soy-based steaks have impressive marbling and develop a meat-like crust when cooking.
The $8 steaks tasted delicious although the texture reminded me more of pulled pork.
Juicy Marbles makes what it says is the world's first plant-based filet mignon. I decided to try its steaks to see whether they could fool me.
Juicy Marbles is based in Slovenia, and my steaks were vacuum-packed and posted. It only sells online but hopes to bring them to both stores and restaurants in the future.
Other companies in the plant-based market, such as Impossible and Beyond Meat, have struck deals with fast-food giants including McDonald's, Burger King, and Carl's Jr. These brands largely focus on mimicking heavily processed products such as nuggets, burger patties, and sausages, whereas Juicy Marbles instead targets premium cuts of meat and consumers willing to pay a little more.
Source: Insider
When uncooked, Juicy Marbles' soy-based products didn't look quite as red as real steak, though I was impressed by the marbling. They smelled strongly of corned beef.
Vladimir Mićković, the company's co-founder, told me that one of the quickest ways to prepare the steak was to cut it into slices and fry it. My knife glided through the plant-based steak with ease, but the texture was a bit stringy and seemed to crumble a little as I cut it.
One of the strips of steak seemed to disintegrate as I cooked it, too.
The cooked meat smelled amazing and looked pretty good, though maybe slightly more like gammon than steak.
Mićković also suggested that an easy way to cook the steaks was to simply rub them in salt and fry them whole.
This method took a little bit longer – about 8 minutes. But this time, the 113-gram (4-ounce) steaks completely held their shape and didn't crumble at all as they cooked.
The steaks developed a nice crust as I cooked them.
Cutting into them, the steaks easily tore apart and weren't tough like beef can sometimes be. It looked quite like pulled pork.
I served mine with salad. The steaks tasted a bit buttery, and you could tell they weren't made from meat – but they were absolutely delicious. Both the appearance and the taste reminded me more of gammon than beef, though. The steak melted in my mouth and was nowhere near as chewy as beef can be. It would taste amazing in a stew.
I really enjoyed Juicy Marbles' steaks, but at €30 ($31) for a pack of four, plus €15 delivery, they are really expensive – especially when a McPlant burger with a Beyond Meat patty is just over $5. Mićković told me that Juicy Marbles, which raised $4.5 million in funding in November, plans to cut its prices as demand increases and the business scales up.
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