Nurishh had a successful soft launch in December 2020 when the company released its vegan camembert at Sainsbury’s.
The new range will include a mozzarella style block, cheddar and mozzarella style grated blend, and the brand’s signature vegan camembert.
Nurishh’s plant-based cheeses are coconut oil-based and are now available at UK supermarket Asda and online.
Bel UK goes vegan
The demand for vegan cheese has grown dramatically in recent years. This demand is the main reason Bel UK launched its first 100% vegan cheese brand, Nurishh.
Additionally, Bel UK owns dairy brands such as Babybel, Boursin, and Laughing Cow. Although this is Bel group’s first vegan venture, its products have been hailed by customers.
In a statement to Vegan Food & Living, Bel UK’s plant-based commercial manager Chloe Feminier shared: “The new additions to the Nurishh range bolster the offering with varied formats, ensuring a delicious plant-based option for every occasion and recipe.”
Interestingly, Bel group’s main brands Babybel and Boursin have both announced they will be launching vegan alternatives of their iconic cheeses in the US.
The brand has announced it is currently developing a full range of vegan cheese slices, blocks and spreads.
https://www.veganfoodandliving.com/news/nurishh-launch-new-cheese-range/
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