Thursday, October 16, 2025

Italian Vegan Cheese Start-up Brings Mozzarella, Stracciatella & More to France

From greenqueen.com.hk

Italian non-dairy cheese maker Dreamfarm has expanded into supermarkets in France, bringing its suite of innovations to the Paris area.

Parisians can get a taste of classic Italian cheeses made without the cow, as Dreamfarm brings its nut-based alternatives to grocery stores in the French capital.

The start-up has gained a listing with retail giant Monoprix, rolling out six of its innovations in around 70 stores across the Paris area. “We’re proud to bring our plant-based alternatives to such an iconic cheese-loving country,” says Dreamfarm CEO Giovanni Menozzi.

Dreamfarm is hoping to tap into France’s burgeoning vegan cheese market – sales of dairy-free cheese grew by 19% in 2024 (albeit from a relatively small base), making it the fastest-growing segment in the country’s plant-based food market.

Dreamfarm wants to tap into France’s ‘incredible food culture’

Founded in 2021 by Maddalena Zanoni and Mattia Sandei, Dreamfarm uses almonds and cashews to make clean-label dairy-free alternatives to staple Italian cheeses like mozzarella, ricotta, and stracciatella, each with a Nutri-Score A rating.

The mozzarella, its flagship product, comes as a ball-shaped piece submerged in water, reminiscent of its conventional counterpart. And earlier this year, Dreamfarm debuted vegan ciliegine, or mini mozzarella balls. The firm also makes cream-cheese-like spreads in plain and garlic-and-herb flavours.

Its cheeses have already been available in France at online retailer Official Vegan Shop, and via Végétal Food and Prevogel for foodservice. The Monoprix launch marks the brand’s brick-and-mortar debut, opening it up to a wider audience of “flexitarian, vegan, and food-curious consumers”.

“France has an incredible food culture, and we believe Dreamfarm can be part of it, offering the same pleasure and creativity of traditional dairy, but made from plants,” Menozzi said.

                                                                                                        Courtesy: Dreamfarm

Plenty of potential and challenges for non-dairy cheese in France

Dreamfarm raised €5M in funding in 2023, and is actively targeting the Gen Z market. In May, it conducted a guerrilla marketing stunt in the streets of Milan, with actors posing as tourists wearing cow masks and vacation-ready attire to send cows on a break, since they’re no longer needed to produce great-tasting cheese.

Now, to celebrate its French launch, Dreamfarm and Monoprix are planning in-store tastings, local events, and collaboration with food influencers. The company will face competition from existing vegan cheese players in the country, including Jay&Joy and its now-subsidiary Les Nouveaux Affineurs, Sojami, Petit Veganne, and Tomm’Pousse.

Despite vegan cheese’s growth in France, it remains 42% more expensive than conventional cheese, and makes up just 0.1% of the overall market. Dreamfarm’s products are highly rated—they have earned rave reviews from Miyoko Schinner, a pioneer of modern plant-based cheese, who told Green Queen she found its cheeses “voluptuous, silky, and delicious”.

The development follows Dreamfarm’s expansion in other European countries, namely Belgium, the Netherlands, and Germany. Now, it aims to continue its continental growth, with plans to enter more nations this year.

https://www.greenqueen.com.hk/dreamfarm-vegan-cheese-mozzarella-fromage-vegetal-france/ 

Study: Younger Consumers Are the Most Likely to Believe Plant-Based Milk is Healthier Than Dairy

From vegconomist.com

Data published by Purdue University in the US has found that consumer beliefs about the healthfulness of certain foods are highly dependent on age.

The figures — which were collected between March 2022 and September 2025 — show that younger consumers (those aged 18-34) are the most likely to believe that plant-based milk is healthier than dairy. 46% agreed with the statement, compared to just 16% of those aged over 65. 

Furthermore, 58% of younger adults said organic food was more nutritious than non-organic, compared to 27% of over-65s. Regarding gluten-free foods, 47% of younger consumers believed they were healthier than products containing gluten, while only 20% of those aged over 65 agreed.

“Age is a strong predictor of food-related beliefs”

                                                                                                             Image: cottonbro on Pexels

Research published last year indicates that 14% of US consumers born between 1995 and 2012 identify as either vegan or vegetarian. This proportion decreases with age; only 2% of those born between 1946 and 1964 are vegetarian, while just 1% are vegan.

                                                                                                        © Purdue University

Furthermore, figures from 2023 found that Generation Z (born between 1997 and 2012) was the main driver of the US vegan market. 70% of those who identified as vegan said they would continue to pursue the diet over the next five years, while 50% said their choice was motivated by health.

“These findings suggest that age is a strong predictor of food-related beliefs, highlighting generational differences in attitudes toward health and nutrition claims,” says Purdue University.


https://vegconomist.com/studies-numbers/younger-consumers-most-likely-believe-plant-based-milk-healthier-dairy/

Wednesday, October 15, 2025

8 vegan pantry essentials that make plant-based eating effortless, not expensive

From vegoutmag.com

By Maya Flores

These pantry picks keep meals simple, satisfying, and surprisingly cheap 

Last month, my friend Sarah stood in my kitchen, staring into my pantry with the particular exhaustion of someone who'd eaten takeout four nights running. "How do you just... make things?" she asked, genuinely bewildered. She'd been trying to eat more plant-based meals but kept defaulting to delivery apps because vegan cooking seemed to require ingredients she couldn't pronounce and equipment she didn't own. I pulled eight things from my shelves, lined them up on the counter, and showed her how these basics had carried me through grad school, new jobs, and every Tuesday when inspiration failed. The truth about plant-based cooking isn't that it requires specialty stores or weekend farmers markets—it's that the right foundation makes dinner possible even when you're tired.


1. Canned chickpeas: three ingredients pretending to be one

Every can of chickpeas contains multitudes. The chickpeas themselves transform into curries, salad toppers, and pasta additions with minimal effort. The liquid (aquafaba) works as an egg replacer in baking when you're feeling adventurous. Mashed with lemon and whatever tahini you have, they become hummus that rescues any sad desk lunch situation.

Store brands work perfectly at 89 cents per can during sales—stock up then. One can stretches surprisingly far: Monday's roasted snack chickpeas, Tuesday's sandwich spread, Thursday's curry addition. Sarah now sends me photos of her chickpea experiments, each one slightly more ambitious than the last. Last week she discovered you can make "chicken" salad from mashed chickpeas and hasn't stopped talking about it.

Storage tip: Unopened cans last years; opened chickpeas keep 4 days refrigerated in their liquid.

2. Nutritional yeast: the ingredient with the unfortunate name

Yes, the name sounds like a supplement your wellness-obsessed aunt would recommend. But these golden flakes create the umami depth that makes people pause mid-bite and ask what you did differently. Sprinkled on popcorn, stirred into pasta, or blended into sauces, nutritional yeast adds that savoury complexity that makes food taste intentional rather than improvised.

A $10 bag seems steep initially but lasts 3-4 months with regular use. The flavour is nothing like cheese yet somehow satisfies the same craving—my lactose-intolerant neighbour wrote down the brand after trying my cashew "cheese" sauce, convinced there was dairy hidden somewhere.

Pro tip: Buy from bulk bins when possible; store in an airtight container away from light.

3. Coconut milk: your cream replacement in a can

Full-fat coconut milk solves texture problems you didn't know you had. Soup too thin? Add coconut milk. Curry lacking richness? Coconut milk. Desperate for dessert? The thick cream layer that separates when refrigerated whips into something surprisingly close to whipped cream. At $1.50 per can for store brands, it's cheaper than dairy cream with a two-year shelf life.

The trick is buying several cans during sales and forgetting about them until needed. Just shake before using unless you specifically need the separated cream. Even my mother, skeptical of all things canned, admitted my coconut milk-based tom kha soup tasted "properly creamy."

Reality check: Light coconut milk won't work the same—you need the full-fat version for proper richness.

4. Tahini: the jar that transforms everything

This sesame paste operates like a secret weapon in plant-based cooking. Thin it with lemon juice for instant salad dressing, swirl into soup for mysterious richness, or mix with maple syrup for a dessert sauce that generates recipe requests. It's the difference between "this is healthy" and "this is delicious."

Quality matters here—spend the $10-12 for a good runny brand that won't turn into cement after opening. One jar lasts about six weeks of regular use, making it cheaper per serving than most store-bought dressings. My sceptical roommate, who claimed to hate tahini, now regularly "borrows" spoonfuls for his morning toast.

Storage note: Stir oil back in when separated; keeps 6 months refrigerated after opening.

5. Soy sauce and rice vinegar: the rescue team

These two bottles have saved more mediocre dinners than any other pantry residents. Bland stir-fry becomes restaurant-worthy with soy sauce. Flat soup brightens with rice vinegar. Together, they create the salty-sour balance that tricks your brain into thinking you planned this meal all along.

Generic brands are fine—save money here for better tahini. A bottle of each ($3 total) lasts two months and prevents countless emergency takeout orders. Sarah discovered that soy sauce plus rice vinegar plus a little sugar makes "fancy" Asian dressing, and now puts it on everything.

Kitchen truth: Low-sodium soy sauce lets you control salt better; seasoned rice vinegar adds subtle sweetness.

6. Dried pasta and rice: the blank canvases

A shelf with pasta, rice, and one other grain means you're always 20 minutes from a legitimate meal. These aren't just fillers—they're foundations for whatever vegetables need using, whatever sauce experiment you're attempting, or whatever protein you've prepared. Bulk bins bring the per-serving cost to under 50 cents.

Keep three pasta shapes (texture variety matters), brown rice (more forgiving when forgotten on the stove), and quinoa or farro for variety. The night Sarah realized she could make "restaurant bowls" from leftover rice, roasted vegetables, and tahini dressing was the night she stopped calling plant-based eating difficult.

Smart shopping: Buy pasta when it's $1 per pound; stock up on rice in 5-pound bags for better value.

7. Canned tomatoes: winter's answer to fresh

Whole, crushed, diced—the form matters less than having them. Canned tomatoes become pasta sauce in 15 minutes, curry base with coconut milk, soup foundation with vegetable scraps. At 99 cents during sales, they're cheaper than a coffee shop cookie and infinitely more useful.

I once cleared a shelf during a particularly good sale. The cashier asked if I was "preparing for something." I was—six months of weeknight dinners that taste like I tried. Even my Italian grandmother admits my tomato sauce is "acceptable," which from her is basically a Michelin star.

Quality note: San Marzano tomatoes are worth it for special dishes; store brand works fine for everyday cooking.

8. Maple syrup or agave: liquid gold for balance

A good liquid sweetener changes everything from salad dressing to breakfast. Unlike granulated sugar, these dissolve instantly in cold liquids, balance too-spicy dishes, and transform plain oatmeal into something worth morning consciousness. They're not just for pancakes anymore.

Real maple syrup costs more ($8-10 for a small bottle) but the flavour is incomparable and you need less. Agave works as a neutral-tasting alternative. Sarah's office now requests her maple-tahini cookies for every potluck—she mentions they're vegan only after the compliments start.

Budget tip: Costco maple syrup, if you have access, is the best quality-to-price ratio available.

The pattern nobody talks about

These eight items won't revolutionize your cooking overnight. But they'll make weeknight dinners achievable when exhaustion hits, create something impressive when friends appear, and quietly teach you that plant-based cooking isn't about substitution—it's about discovering what these ingredients can do when they work together.

Sarah texted last week: "Made dinner from pantry stuff. Parents came over. Mom asked for recipes. Dad didn't notice it was vegan." That's when plant-based eating stops feeling like a project and starts feeling like cooking.

The investment for all eight? About $40-50, or two typical takeout orders. The meals they'll create? Hundreds. The moment you open your pantry at 7 PM on a Tuesday and know dinner is possible? That's when these essentials earn their keep.

https://vegoutmag.com/food-and-drink/s-8-vegan-pantry-essentials-that-make-plant-based-eating-effortless-not-expensive/

This Founder Lost Control of Her Cult-Favourite Brand — Here’s How She’s Making a Bold Comeback

From entrepreneur.com 

After a turbulent stretch, Slutty Vegan founder Pinky Cole says she’s back in full control — and pushing a disciplined “2.0” reset

Key Takeaways

  • Pinky Cole temporarily lost control of Slutty Vegan earlier this year through restructuring, but quickly bought it back.
  • She launched Slutty Vegan 2.0, focused on operational discipline, profitability and smart franchising.
  • Her comeback offers a playbook for founders on ownership, humility and long-term sustainability.

After temporarily losing control of her company amid a debt restructuring, Pinky Cole — founder of Slutty Vegan, the Atlanta-born fast-casual brand known for its indulgent plant-based burgers and celebrity fans — has reacquired full ownership and launched a new version of the brand, Slutty Vegan 2.0. In this conversation, she shares the lessons behind her comeback and why this next phase is about discipline, accountability and sustainable growth through franchising.

You recently regained full control of Slutty Vegan. What did you learn from the process?
The biggest lesson is that you can’t take your hands off the wheel — ever. Early on, I was inside the business every day. Then we grew, I brought in experienced people, and I slid into autopilot. I was still involved as a thought leader and the face of the brand, but I wasn’t in the day-to-day. That’s where founders can get into trouble. When you’re building something for the first time, no one tells you that you can’t just set it and forget it. You’ve got to stay tethered to the vision. Having a vision is one thing. Living it — every day, in every detail — is another.

You’ve described this phase as Slutty Vegan 2.0. What does that mean to you?
It’s a new beginning. You know that saying, “Fool me once, shame on you; fool me twice, shame on me?” There’s no way I can go through the same situation twice. 2.0 is personal. It’s about taking the lessons from 1.0 and applying them — building a stronger foundation with people who have been there before and can show me the way.

What kind of operational changes have you made to strengthen the business?
I brought in a franchise president who spent 17 years at 7-Eleven. She’s an operator through and through. I also have a director of operations and consultants focused on systems and efficiency, and I’m looking to bring in a head of operations who lives and breathes process and throughput. My superpower is brand and marketing. So I’m surrounding myself with people whose superpower is operations. Business is always evolving — look at Apple, dropping something new every few months. We’ve got to keep innovating the same way.


Why was now the right time to franchise Slutty Vegan?
My husband, Derrick “D” Hayes, franchises Big Dave’s Cheesesteaks, so I got a front-row seat to that process. We learned from each other’s mistakes. And I realized franchising is the clearest path to scale and generational wealth — if you do it the right way. I used to say I’d never franchise. But when you look at the most successful companies, the ones with the highest valuations are the ones that scale effectively. I wanted scalability and efficiency at the same time. Franchising achieves that, as long as I bring in real operators who align with our vision.

How do you decide who’s the right fit to franchise with you?
First, they have to understand what Slutty Vegan really is. It’s not just burgers and fries — it’s a cultural marker. We reimagined vegan food and made it cool, fun and universal. Everyone can enjoy it. Second, they have to be operators. I don’t need yes people. I want partners who’ll tell me, “Pinky, do this better.” I’m not trying to be the hero. I’m trying to build a sustainable, proven concept that’s respected by communities, customers and investors alike.

Where are you in the franchising process now?
Our FDD is live, and we’re using FranConnect to manage the pipeline. I also brought on a franchise director. We got about 250 leads in the first week — from individuals and investor groups. That blew my mind. It showed me that even after everything the brand has been through, people still love it. That’s what I call a bulletproof brand.

You’ve said before that you’re more self-aware now as a leader. What changed?
I’ve always been self-aware creatively, but I wasn’t always self-aware in business. When I started, I didn’t know terms like EBITDA. I was just a creative who could make something special. So I brought in people who knew that side, and I got too comfortable. Looking back, I should’ve forced myself to learn it, even when it was uncomfortable. As a founder, you can’t delegate understanding. You’ve got to keep learning.

What advice would you give to other personality-driven founders who want to scale sustainably?
Don’t try to be the smartest person in the room. Surround yourself with people who know what you don’t, and pay them to teach you while they build with you. Study why businesses fail, not just why they succeed. Even the biggest companies are closing locations right now, and I want to know why. Curiosity and humility — that’s how you grow.

You’ve talked a lot about ownership and equity impact. How does franchising fit into that philosophy?
If my concept can become someone else’s vehicle to build a life, that’s impact. One founder’s dream can become dozens of families’ livelihoods. That’s what equity looks like to me — ownership multiplied.

What’s next for Slutty Vegan?
Everyone asks me for a five-year plan. But after what I just went through, I’m focused on the next 24 months — tightening the system, supporting franchisees and letting the brand marinate the right way. Scale matters, but discipline matters more.

https://www.entrepreneur.com/franchises/how-pinky-cole-regained-control-of-slutty-vegan/498162

Tuesday, October 14, 2025

Vegan Butter Explained: What It’s Made Of, How Healthy It Is, and When to Use It

From marthastewart.com

KEY POINTS

  • Vegan butter is made from plant-based oils, nuts, and seeds. It can replace dairy butter 1:1 in most recipes.
  • While vegan butter lacks the flavour and firmness of dairy butter, high-fat stick styles perform well in baking and pastries.
  • Plant-based butters are dairy-free and cholesterol-free but can be high in sodium or saturated tropical oils, so it's important to read the label.

Whether whisked into mashed potatoes or spread liberally onto your English muffin, there's no substitute for fresh butter—or is there? These days, you're likely to find plenty of plant-based butter options wedged next to squares of cream cheese and sticks of Irish butter in the dairy case at your grocery store. So, what is vegan butter—and is it worth exploring? We asked a registered dietitian and a vegan baking expert author to enlighten us about which ingredients to look for (or pass over) and how to use them.

What Is Vegan Butter?

                                                                                               Credit: 

Qwart / Getty Images


Vegan butter is a plant-based product, meaning it's not made from cow's milk, like more conventional (and familiar) types of butter (or from goat's milk, a tangy alternative). "Plant-based butters can be made from various combinations of ingredients, including plant-based oils, like soybean, avocado, olive, palm, or coconut, and may include some nuts or seeds," explains Connie Elick, MS, RD, and instructor of Health-Centered Culinary Arts at the Institute of Culinary Education's LA campus. Some brands, such as Miyoko's Creamery, also incorporate plant milks, like oat milk or cashew milk, into their products.

Sticks and Tubs

The ingredients vary widely, and so do the formats and styles. Similar to dairy butter counterparts, many brands package vegan butter in sticks and tubs and offer salted, unsalted, and European-style cultured butter options. Some are called "buttery" spreads, others are labelled plant-based or vegan butter, depending on the manufacturer.

How to Use It

"You can use plant-based butter much like dairy butter in most situations," says Saloni Mehti, pastry chef, food blogger behind the site, Pastry by Saloni. "For everyday use, like cookies, cakes, toast, or cooking, these butters work beautifully; they melt and spread well, and you can usually swap them 1:1 for dairy butter."

But that's not all. She also uses vegan butters in recipes where butter is the star, and top-notch quality is paramount. "I've even used them in laminated doughs, from croissant loaves to mille-feuille, and with the right technique (mainly keeping everything cool, they hold up surprisingly well."

Dairy vs. Vegan Butter

That said, there are some small differences, she notes. Working with vegan butters can be an adjustment, so it may take some time and patience to navigate the ins and outs. 

Flavour and Texture

"Vegan butter lacks milk solids, so you won't get the same browned butter flavour," Mehta explains. It can be a bit softer, too, so it may melt faster in high-heat recipes or need more chill time for pastries. "But overall, when you know how to handle it, vegan butter can deliver excellent results even in advanced bakes," she says.

She seeks out brands that lend her baked goods a clean flavour, hold structure well, and don't overload on additives. Both Country Crock and Earth Balance check those boxes, Mehta says.

TIP

"I always look for stick-style vegan butters designed for baking, not just soft tub spreads," Mehta says. "I prefer options with a higher fat content and minimal water, which helps mimic the texture and performance of traditional butter,” she says.

Pros of Vegan Butters

In addition to its cooking and baking applications, there are plenty of pluses working in this product's favour.

Dairy-Free Products

These plant-based butters are an alternative option for vegans and vegetarians since they're not made from animal products, Elick says. "It is also a good alternative for those who have lactose intolerance or allergies to dairy," she says.

Good Fats

Another upside: "Plant-based butters are cholesterol-free and contain monounsaturated and polyunsaturated fats, which are 'good' fats that are beneficial for the heart and overall health and considered healthier than saturated fat and trans fat," Elick says.

Cons of Vegan Butters

Still, there may be some drawbacks to vegan butter. As noted, many of the products contain a mix of oils, some deemed healthy, others, perhaps not. And there are additional factors that can tip the scales in the wrong direction.

High Sodium

Some products have higher sodium content than unsalted butter. Too much sodium in the diet can contribute to high blood pressure, Elick explains.

Highly Processed

"Plant-based butters may be highly processed, have artificial colouring or other additives, and may contain common potential allergens," she points out.

Saturated Fat

Mehta steers clear of products packed with emulsifiers, artificial flavours, or very high amounts of saturated tropical oils like palm or coconut. "One may want to avoid plant-based butters that contain coconut oil or palm oil, which both contain high amounts of saturated fat," Elick notes.

Diets that contain high amounts of saturated fat can contribute to the development of cardiovascular disease, she explains. "Too much saturated fat can lead to clogged arteries which increases risk of heart attack, stroke, and peripheral artery disease."

Palm oil may also raise red flags because of its role in contributing to deforestation and the loss of biodiversity of species. However, some plant-based butters contain sustainably made palm oil, Elick says. "Check the label for certifications on the product label, such as 'Fair Trade' or 'Rainforest Alliance' to help make a sustainable choice," she suggests.

https://www.marthastewart.com/what-is-vegan-butter-and-how-to-use-it-11826608

Stella McCartney Unveils World-First Vegan Fashion Feathers

From plantbasednews.org

Stella McCartney used the vegan feathers in her final looks at Paris Fashion Week 

Stella McCartney has introduced a new collection made with vegan feathers.

The designer’s namesake brand described FEVVERS as “the world’s first plant-based alternative to feathers.” They are “light, layered and full of movement – offering the beauty and drama of feathers, without harming a single creature.”

FEVVERS, which are produced by a London-based company, debuted in the Stella McCartney spring/summer 2026 show at Paris Fashion Week earlier this month. They appeared in the final few looks in McCartney’s “Come Together” collection.

The vegan feathers are naturally dyed and made with a plant-based material. FEVVERS are still in development, and the company emphasizes that they represent “a new aesthetic” rather than imitating traditional, animal-derived fashion feathers.

          The vegan feathers are made from plant-based materials and dyed naturally - Media Credit: Stella McCartney

In a statement, Stella McCartney said that more than one billion birds are killed each year for feathers and down, which are used in everything from high-end fashion to coats and comforters. Many birds are plucked alive, and the industry has a significant carbon footprint and relies on chemical processing, like leather production.

“Every season, we’re told that [birds’] suffering is the price of fashion," said McCartney. “I refuse to believe that. That’s why I am beyond excited to be working with Fevvers. The innovation is just insanely beautiful, and we have created some of the most striking couture pieces I have ever seen. It’s not only the world’s first plant-based feather alternative, but it’s also proof that brands who continue to use feathers are choosing cruelty over creativity.”

Stella McCartney and sustainable fashion

Photo shows two people working on one of the Stella McCartney outfits featuring vegan feathers
Stella McCartneyThe Stella McCartney brand turns 25 next year

In addition to FEVVERS, McCartney introduced new pieces featuring PURE.TECH, a “revolutionary” material that absorbs and neutralizes harmful air pollutants such as carbon dioxide and nitrogen oxide. The new material, which cleans air as it is worn, also appeared at Paris Fashion Week. McCartney included it in rebuilt denim silhouettes, described as a nod to “circularity, creativity, and innovation.”

The fashion industry has a significant impact on the environment, but technological innovations like PURE.TECH and FEVVERS – and increased emphasis on circularity – can make a difference. In July, Stella McCartney introduced a pair of vegan sneakers made from pineapple, and earlier in the year, Under Armor launched an entirely compostable collection that can be buried in your backyard.

https://plantbasednews.org/lifestyle/fashion/stella-mccartney-unveils-vegan-fashion-feathers/

Quick to Prepare and Serve: Meat Alternatives for Foodservice and Retail

From vegconomist.com

Veggiecus, a specialist in plant-based protein blends, now also offers ready-to-use meat alternatives – designed for easy use in foodservice or as private label products.

Kebab strips, schnitzels, burgers: staples of modern cuisine are increasingly being prepared plant-based. Veggiecus now supplies not only its proven base mixes for producers and foodservice operators worldwide, but also frozen ready-made products. The protein expert is thus responding to the growing demand for simple, ready-to-use plant-based meat alternatives in gastronomy and foodservice.

Plant-based schnitzel made easy – mix with the Veggiecus base blend “Base White”, or use ready-made from the freezer. © Veggiecus

The new frozen range includes plant-based kebab strips, meatballs, schnitzels and burger patties. All varieties are pea protein-based, feature short ingredient lists, are low in allergens and completely soy-free. They can be used flexibly across a variety of dishes and are quick and easy to prepare – a key advantage for kitchens with limited or untrained staff.


From powder to finished product

“Many businesses want to offer plant-based meat alternatives, but lack the capacity or expertise to mix their own blends or manage complex processes,” says Kathrin Rietmann, Business Development Manager at Veggiecus. “With our new ready-made products, we make it even easier for restaurateurs and system catering operators: unpack, cook briefly in a pan, air fryer or deep fryer, and serve – with no compromise on quality, texture or taste.”

     The Veggiecus blend “Base Red”: simply mix with salt, water and oil – perfect for all minced-style applications. © Veggiecus

Veggiecus is the plant-based division of Theodor Rietmann GmbH, a family-owned company established in 1967 and firmly rooted in the B2B sector. Initially a producer of baking ingredients for industry, the company made its name in the 2000s with high-protein foods such as protein bread and sports nutrition. Since 2021, it has also been developing dry mixes for plant-based meat alternatives – successfully used in sausages, patties, minced products, nuggets and specialties such as Turkish garlic sausage Sucuk.


Easy handling – big impact

Working with a dedicated production partner, Veggiecus is now significantly expanding this business segment. Serving customers worldwide, the company offers both dry mixes and frozen products as white-label solution or customized private-label solutions to meet customer requirements. “Especially in the kebab segment, we’re seeing huge demand,” Rietmann explains. “Many chains don’t have the space for a separate vegan spit – our frozen solution is the perfect fit.”

The Veggiecus team develops plant-based meat alternatives for foodservice and industry (from left): Kathrin Rietmann, Business Development Manager; Andreas Portz, Product Development; Anita Kurtz, Sales Manager, and Michael Gerlach, Marketing & Sales Director.
The Veggiecus team develops plant-based meat alternatives for foodservice and industry (from left): Kathrin Rietmann, Business Development Manager; Andreas Portz, Product Development; Anita Kurtz, Sales Manager, and Michael Gerlach, Marketing & Sales Director. © Veggiecus

At trade fairs such as IFFA, Veggiecus base mixes have already impressed with their ease of use. While many competitor products require multi-step preparation, Veggiecus needs only water and seasoning – or soon, just a reach into the freezer. This makes the range ideal for system catering, contract catering, student services and chains looking to quickly respond to the growing demand for plant-based options.

Sales contact: hello@veggiecus.de

https://vegconomist.com/food-and-beverage/meat-and-fish-alternatives/sponsored-post-quick-to-prepare-and-serve-meat-alternatives-for-foodservice-and-retail/