From news18.com
As Gen Z continues to push for greener and more ethical solutions, the beauty industry is being redefined
As the global conversation around sustainability and ethical practices grows louder, a new wave of consumers is leading the charge toward more compassionate and environmentally responsible choices. Gen Z, known for its values-driven approach, is reshaping the beauty industry by demanding transparency, cruelty-free practices, and vegan products.
Mini Sood Banerjee, Assistant Director & Head of Marketing, Innisfree, highlights this generational shift, “Gen Z isn’t just looking for effective skincare; they’re searching for brands that align with their values, like environmental responsibility, ethical sourcing, and transparency. They want to support brands that don’t just talk about change but actively work to protect animals, reduce environmental impact, and prioritise wellness."
This shift is evident in the way Gen Z interacts with brands and products. Social media has become a powerful platform for amplifying their ethical standards. Influencers and advocates on platforms like Instagram play a significant role in promoting veganism and sharing recommendations for cruelty-free products. “They trust authentic voices and value brands that engage with them openly about ingredients and practices," adds Banerjee.
The rising demand has led to innovation within the beauty industry, with companies focusing on sustainable and plant-based formulations. Innisfree, for instance, has established itself as a leader in this space. As Banerjee explains, “Innisfree is a vegan brand made of plant-based ingredients. We’ve also been certified by PETA for being cruelty-free, which verifies that neither we nor our suppliers conduct, commission, or allow tests on animals for ingredients, formulations, or finished products, anywhere in the world."
Similarly, Nitin Jain, Founder of La Pink, observes the impact of Gen Z’s preferences on the industry’s direction, “Gen Z is at the forefront of reshaping the beauty industry, demanding transparency and sustainability like never before. Their preference for vegan, safe, and cruelty-free products is not just a trend but a conscious lifestyle choice that aligns with their values of compassion and environmental responsibility."
La Pink has embraced these values by focusing on innovative formulations that are both ethical and effective. “At La Pink, we’re proud to meet these evolving expectations with our 100% microplastic-free formulations. Our commitment goes beyond just creating beauty products; it’s about ensuring they are as kind to the planet as they are effective," says Jain.
As Gen Z continues to push for greener and more ethical solutions, the beauty industry is being redefined. This conscious generation is proving that sustainability isn’t a passing trend but a vital component of modern consumer behaviour. With brands like Innisfree and La Pink responding to these demands, the future of beauty is undeniably more compassionate, sustainable, and aligned with the values of a planet-conscious generation.
No comments:
Post a Comment