From vegconomist.com
According to the latest market data from Future Market Insights, the market for vegan beef is growing rapidly: from 4 billion dollars in 2023, it is expected to grow to 26.9 billion dollars by 2033, with a notable CAGR of 20.6%.
The German plant-based brand endori, known for its pea protein based products, plans to serve part of the increasing demand with its new vegan beef launch in response to this robust growth rate.
The vegan beef offers an authentic consistency and taste, according to the company. Due to a combination of wheat and pea protein, the product is rich in vegetable protein and can be used for bowls as well as in wok and goulash meals.
endori explains that, to rely on a “clear list of ingredients” it should provide transparency and avoid unnecessary additives. “Our vegan beef is the result of intensive research and development. Once again, we wanted to create a product that sets new standards not only in terms of sustainability, but also in terms of taste and consistency,” explains Dr. Axel de With, MD of endori.
endori beef at a glance
- Peas from own contract cultivation in Germany.
- Wheat from contract cultivation in Germany.
- Carries the Nutri-Score A.
- Recipe gives the product a fibrous structure that is supposed to authentically reproduce animal beef.
- Can be prepared in just a few minutes and is versatile.
The new product, according to the company, embodies endori’s philosophy of “From field to fork” – a concept based on regional cultivation and sustainable production. With local production in Bamberg, the company ensures a transparent and ecological value chain, from the field to the plate.
The two flavour variants Natural and Paprika in 180-gram packs will be retailed in early December 2024.
https://vegconomist.com/products-launches/endori-vegan-beef-response-demand-cagr-20-6/
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