From worldcrunch.com
A milk-free vegan version of the famous Nutella spread hits the shelves this week in three European countries. With this move, the Italian company Ferrero that makes it intends to triple sales of its chocolate plant-based category within a year, across all brands.
PARIS — Nutella now has its own version without animal products. Italian-based Ferrero, which manufactures the famous chocolate-and-hazelnut spread, will officially launch a plant-based version on Wednesday in Italy, France and Belgium, which will coincide with Nutella’s 60th anniversary.
The vegan Nutella, which will also soon be available in Germany, will contain rice and chickpea syrup instead of milk. “Taste and texture are exactly the same,” Ferrero says. The spread’s new version will be produced in Italy in the Sant’Angelo dei Lombardi factory, even though the largest Nutella site in the world is in France, in the northern city of Villers-Ecalles.
The company, which knows how sensitive fans are to any variation of the recipe, has devoted five years of research to perfect the new Nutella. It has big ambitions with a goal to triple its sales of the chocolate plant-based category, across all brands, which reached €6.7 million ($7.4 million) in the first seven months of 2024, in a global market of €434 million ($497 million).
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