From newsweek.com
A new map by Newsweek reveals that the most vegan obsessed states lie mainly in the west and northeast of the country.
The map is based on research by Total Shape in 2023, which analysed vegan-related search terms
on Google over the past year to determine which states are leading the way in vegan interest and what plant-based proteins are most favoured in these areas.
The Context
Veganism is a lifestyle and dietary choice that excludes all animal products, including meat, dairy, eggs, and honey.
Vegans opt for plant-based alternatives, emphasizing foods such as vegetables, fruits, grains, nuts, seeds,
and legumes.
The reasons for adopting a vegan diet vary, including concerns about animal welfare, environmental
impact, and personal health.
As veganism grows in popularity, understanding regional trends can provide insights into consumer
behaviours and preferences, particularly in the food industry.
What We Know
The Most Vegan Obsessed States
The most popular search term in Hawaii was "vegan," followed by "vegan restaurants," indicating a
strong interest in both the lifestyle and dining options. Jackfruit, a tropical fruit known for its meat-like
texture, is the preferred source of plant protein in Hawaii.
Oregon ranked second in the study, with 1,500 vegan-related searches per 100,000 residents. Oregon is
known for its agricultural products, and its residents favour quinoa and jackfruit as their top sources of
vegan protein. Quinoa is particularly valued for being a complete protein, offering all essential amino
acids.
New York came in third, with 1,300 vegan-related searches per 100,000 residents. Similar to Oregon,
New Yorkers also favour quinoa and jackfruit, with chia seeds being another popular protein source.
Chia seeds are packed with 17 grams of protein per 100 grams, making them a versatile and nutritious
addition to many vegan dishes.
California, often seen as a hub for health-conscious lifestyles, ranked fourth, with just over 1,000 searches
per 100,000 residents. Despite its lower ranking, California still boasts a significant vegan community,
supported by nearly 8,000 vegan restaurants across the state.
What's Next
These findings have important implications for the food industry, particularly for companies looking to
cater to the growing demand for vegan products.
Understanding the regional preferences for plant-based proteins can help businesses tailor their offerings,
marketing strategies, and distribution plans to meet the needs of consumers in different states.
While traditional vegan strongholds like California continue to play a significant role, it's the states of
Hawaii, Oregon, and New York that are currently leading the way in vegan interest. This trend highlights
the diversity and regional nuances in the adoption of veganism, pointing to broader cultural shifts towards
plant-based eating across the U.S.
https://www.newsweek.com/map-shows-most-vegan-obsessed-states-1939654
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