Super realistic vegan brand tricks food critics into thinking its 'bacon' is real meat

From mirror.co.uk

THIS makes meat free food that is so similar to the original that it tricked food influencer's and critics into thinking it was real meat

Looking to reduce your meat intake but can't tear yourself away from the idea of from a weekend bacon sandwich, or a roast chicken?

Don't worry, as new meat substitute brand THIS have created a range of products that's so realistic it conned a room full of food influencer's and critics, and they are some discerning palettes.
The brand positions itself as one of the most convincing vegan products out there, and is now being sold in 670 Holland and Barrett stores , and has even been used in trendy high street restaurants Chilango and Patty and Bun.

THIS is high in protein, and made from a pea and soy-bean protein, with unparalleled realism to the original. The Isn't Bacon even have half the salt of conventional bacon, no cancer causing nitrates and zero saturated fat - so it's even better for you.
It's also more sustainable, as it uses 90% less water, and 70% less CO2 emissions than meat.
A pack will set shoppers back just £2.79 for Isn’t Chicken Tikka pieces , Isn’t Chicken Salt & Pepper pieces cost £3.49  for 190g, and Isn’t Bacon Rashers are £2.79 for 120g, from Holland and Barrett.  You can get it in store now.

THIS co-founders, Andy Shovel & Pete Sharman were two previous meat eaters who looked at meat free alternatives and decided they didn't want any off it.
The alternative products have been designed to accurately mimic chicken and bacon, and that works properly in a number of dishes be it a fry up, chicken pie or more. The taste, texture and recipe choice won't differ - so much that it even convinced a room of food critics.

Co-founder Andy Shovel said: "We firmly believe that THIS is producing the most realistic plant-based meat in the world. We’ve spent 2 years breaking down the constituent parts found in chicken and bacon, then rebuilding them from plants. It’s been an absolutely painstaking and expensive process."We’re leveraging the fact that 90+% of us love the taste and texture of meat, but around 40% of us want to reduce our meat intake in the UK, and THIS is for those people.

"Having such realistic-to-meat products allows us to do cool stuff that our competitors can’t really do - like the secret camera dinner stunt. We’ve got a lot of other tricks up our sleeve, video-wise."

https://www.mirror.co.uk/money/shopping-deals/super-realistic-vegan-brand-tricks-17910556