Lidl’s plant-based sales surpass targets, shooting up by nearly 700%

From veganfoodandliving.com

Lidl’s plant-based sales have shot up by nearly 700%, exceeding its 2025 target and prompting the launch of new meat-free products

Lidl GB has announced that it has exceeded its 2025 sales goal for own-label plant-based products, achieving a staggering increase of almost 700%.

The discount store chain had originally set out to increase its sales of meat and dairy alternatives by 400% this year, but it has revealed it’s smashed that target already with a 694% increase. This significant milestone is part of the supermarket’s wider commitment to increasing its plant-based protein offerings, aiming for them to make up 25% of total protein sales by 2030.

The success of the supermarket’s Vemondo Plant! range has been a key driver, with sales of plant-based products outperforming meat alternatives by nearly 20%. This has prompted Lidl to expand its product range to cater to the growing number of vegetarians, vegans, and flexitarians.

In response to this demand, the discounter has launched more than 20 new own-label products, including marinated tofu, falafel, and various plant-based mince and burgers, which will appear in stores from this week.

                            Lidl's Vemondo Plant! range offers a range of meat and dairy alternatives. Image © Lidl/Vegan Food & Living

Lidl’s plant-based sales target

Lidl’s impressive sales figures reflect a broader shift in consumer behaviour. The supermarket has recognised the growing demand for sustainable and affordable food options and has made a significant push to meet it.

According to Amali Bunter, Head of Responsible Sourcing and Ethical Trade at Lidl GB, the company is proud to be a leader in this area.

In a press release, she said, “surpassing our 2025 meat-free and milk-alternative sales target marks a significant milestone in our wider healthy and sustainable diets agenda,” which supports ” our long-term goal of aligning with the Planetary Health Diet by 2050, a vital lever in the net-zero transition.”

This goal is not just about Lidl’s plant-based sales; it’s also about offering more sustainable choices to customers. The discounter also states that the new additions to the Vemondo Plant! range, which are being certified by The Vegetarian Society, reinforce this commitment.

Lidl's impressive plant-based sales figures encompass all plant-based foods, including vegetables, grains, and legumes, but its own vegan range contributed significantly. Photo © Lidl

Driving demand for Lidl’s plant-based foods

The success of Lidl’s plant-based range is supported by a growing consumer interest in a wider variety of plant-based foods. Since the start of the year, Lidl has sold over 1,400 tonnes of pulses, seeds, and grains alone. This highlights a clear trend where consumers are seeking out healthier and more diverse sources of protein.

By expanding its Vemondo Plant! line, Lidl is not only responding to this market demand but also making plant-based food more accessible to a wider audience.

The new products, with prices starting from just £1.49, demonstrate a commitment to affordability, which is a key factor for many shoppers looking to make more sustainable choices. The continued success of these products cements Lidl’s position as an industry leader in making healthy, sustainable options more affordable and accessible.

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